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Health and Wellness - Packaged Food in Hungary

Published by: Euromonitor International

Published: Nov. 1, 2007 - 121 Pages


Table of Contents


HEALTH AND WELLNESS - PACKAGED FOOD IN HUNGARY


Executive Summary


Small But Dynamic Market


Fitness Vs. Wellness


Health Conscious Young Adults


Health Problems in Hungary - Media Campaigns


Lack of Awareness of Healthy Food Options


Health and Wellness Food - Key Trends and Developments


the “norbi Update” Phenomenon


“friend of the Heart” Campaign


the Price Barrier


Too Much Sugar and Salt


Organic Food - Key Trends and Developments


Legislation


Trends


Key Players and Brands


Prospects


Better for You Products - Key Trends and Developments


Legislation


Trends


Key Players and Brands


Prospects


Fortified/functional Food - Key Trends and Developments


Legislation


Trends


Key Players and Brands


Prospects


Market Data


Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006


Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006


Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011


Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011


Table 5 Packaged Food - H&W: GBO Company Shares 2005


Table 6 Packaged Food - H&W: NBO Company Shares 2005


Table 7 Packaged Food - H&W: Brand Shares 2005


Definitions


LOCAL COMPANY PROFILES - HUNGARY


Biopont Kft


Strategic Direction


Key Facts


Summary 1 Biopont Kft: Key Facts


Summary 2 Biopont Kft: Operational Indicators


Company Background


Competitive Positioning


Cornexi Rt


Strategic Direction


Key Facts


Summary 3 Cornexi Rt: Key Facts


Company Background


Competitive Positioning


Daisyland Hungary Kft


Strategic Direction


Key Facts


Summary 4 Daisyland Hungary Kft: Key Facts


Company Background


Competitive Positioning


Hipp Kft


Strategic Direction


Key Facts


Summary 5 Hipp Kft: Key Facts


Summary 6 Hipp Kft: Operational Indicators


Company Background


Competitive Positioning


Piszkei Öko Kft


Strategic Direction


Key Facts


Summary 7 Piszkei Öko Kft: Key Facts


Company Background


Competitive Positioning


CONFECTIONERY IN HUNGARY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006


Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006


Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011


Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011


Table 12 Confectionery - H&W: Company Shares 2005


Table 13 Confectionery - H&W: Brand Shares 2005


Table 14 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006


Table 15 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2006


Table 16 Chocolate Confectionery - Fortified/functional: Key Functional Ingredients % Breakdown 2006


Table 17 Sugar Confectionery - Fortified/functional: Key Functional Ingredients % Breakdown 2006


Table 18 Gum - Fortified/functional: Key Functional Ingredients % Breakdown 2006


BAKERY PRODUCTS IN HUNGARY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 19 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006


Table 20 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006


Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011


Table 22 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011


Table 23 Bakery Products - H&W: Company Shares 2005


Table 24 Bakery Products - H&W: Brand Shares 2005


Table 25 Bread - Fortified/functional: Key Functional Ingredients % Breakdown 2006


ICE CREAM IN HUNGARY


Headlines


Trends


Sector Data


Table 26 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006


Table 27 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006


Table 28 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011


Table 29 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011


Table 30 Ice Cream - H&W: Company Shares 2005


Table 31 Ice Cream - H&W: Brand Shares 2005


DAIRY PRODUCTS IN HUNGARY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 32 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006


Table 33 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006


Table 34 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011


Table 35 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011


Table 36 Dairy Products - H&W: Company Shares 2005


Table 37 Dairy Products - H&W: Brand Shares 2005


Table 38 Standard Fat Vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006


Table 39 Standard Fat Vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006


Table 40 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2006


Table 41 Milk - Fortified/functional: Key Functional Ingredients % Breakdown 2006


Table 42 Yoghurt - Fortified/functional: Key Functional Ingredients % Breakdown 2006


SWEET AND SAVOURY SNACKS IN HUNGARY


Trends


Sector Data


Table 43 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006


Table 44 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006


Table 45 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011


Table 46 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011


Table 47 Sweet and Savoury Snacks - H&W: Company Shares 2005


Table 48 Sweet and Savoury Snacks - H&W: Brand Shares 2005


SNACK BARS IN HUNGARY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 49 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006


Table 50 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006


Table 51 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011


Table 52 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011


Table 53 Snack Bars - H&W: Company Shares 2005


Table 54 Snack Bars - H&W: Brand Shares 2005


Table 55 Snack Bars - Fortified/functional: Key Functional Ingredients % Breakdown 2006


READY MEALS IN HUNGARY


Trends


Sector Data


Table 56 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006


Table 57 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006


Table 58 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011


Table 59 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011


Table 60 Ready Meals - H&W: Company Shares 2005


Table 61 Ready Meals - H&W: Brand Shares 2005


SOUP IN HUNGARY


Trends


Sector Data


Table 62 Sales of Soup by Health and Wellness Category: Value 2002-2006


Table 63 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006


Table 64 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011


Table 65 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011


Table 66 Soup - H&W: Company Shares 2005


Table 67 Soup - H&W: Brand Shares 2005


PASTA IN HUNGARY


Trends


Sector Data


Table 68 Sales of Pasta by Health and Wellness Category: Value 2002-2006


Table 69 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006


Table 70 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011


Table 71 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011


Table 72 Pasta - H&W: Company Shares 2005


Table 73 Pasta - H&W: Brand Shares 2005


NOODLES IN HUNGARY


Trends


Sector Data


Table 74 Sales of Noodles by Health and Wellness Category: Value 2002-2006


Table 75 Sales of Noodles by Health and Wellness Category: % Value Growth 2002-2006


Table 76 Forecast Sales of Noodles by Health and Wellness Category: Value 2006-2011


Table 77 Forecast Sales of Noodles by Health and Wellness Category: % Value Growth 2006-2011


CANNED/PRESERVED FOOD IN HUNGARY


Trends


Sector Data


Table 78 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006


Table 79 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006


Table 80 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011


Table 81 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011


Table 82 Canned/preserved Food - H&W: Company Shares 2005


Table 83 Canned/preserved Food - H&W: Brand Shares 2005


FROZEN PROCESSED FOOD IN HUNGARY


Trends


Sector Data


Table 84 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006


Table 85 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006


Table 86 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011


Table 87 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011


Table 88 Frozen Processed Food - H&W: Company Shares 2005


Table 89 Frozen Processed Food - H&W: Brand Shares 2005


RICE IN HUNGARY


Trends


Sector Data


Table 90 Sales of Rice Food by Health and Wellness Category: Value 2002-2006


Table 91 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006


Table 92 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011


Table 93 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011


Table 94 Rice - H&W: Company Shares 2005


Table 95 Rice - H&W: Brand Shares 2005


CHILLED PROCESSED FOOD IN HUNGARY


Trends


Sector Data


Table 96 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006


Table 97 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006


Table 98 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011


Table 99 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011


Table 100 Ready Meals - H&W: Company Shares 2005


Table 101 Ready Meals - H&W: Brand Shares 2005


Trends


Sector Data


Table 102 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006


Table 103 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006


Table 104 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011


Table 105 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011


Table 106 Canned/preserved Food - H&W: Company Shares 2005


Table 107 Canned/preserved Food - H&W: Brand Shares 2005


Trends


Sector Data


Table 108 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006


Table 109 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006


Table 110 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011


Table 111 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011


Table 112 Frozen Processed Food - H&W: Company Shares 2005


Table 113 Frozen Processed Food - H&W: Brand Shares 2005


Trends


Sector Data


Table 114 Sales of Rice Food by Health and Wellness Category: Value 2002-2006


Table 115 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006


Table 116 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011


Table 117 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011


Table 118 Rice - H&W: Company Shares 2005


Table 119 Rice - H&W: Brand Shares 2005


Trends


Sector Data


Table 120 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006


Table 121 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006


Table 122 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011


Table 123 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011


Table 124 Chilled Processed Food - H&W: Company Shares 2005


Table 125 Chilled Processed Food - H&W: Brand Shares 2005


CHILLED PROCESSED FOOD IN HUNGARY


Trends


Sector Data


Table 126 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006


Table 127 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006


Table 128 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011


Table 129 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011


Table 130 Chilled Processed Food - H&W: Company Shares 2005


Table 131 Chilled Processed Food - H&W: Brand Shares 2005


OILS AND FATS IN HUNGARY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 132 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006


Table 133 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006


Table 134 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011


Table 135 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011


Table 136 Oils and Fats - H&W: Company Shares 2005


Table 137 Oils and Fats - H&W: Brand Shares 2005


SAUCES, DRESSINGS AND CONDIMENTS IN HUNGARY


Trends


Sector Data


Table 138 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006


Table 139 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006


Table 140 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011


Table 141 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011


Table 142 Sauces, Dressings and Condiments - H&W: Company Shares 2005


Table 143 Sauces, Dressings and Condiments - H&W: Brand Shares 2005


BABY FOOD IN HUNGARY


Headlines


Trends


Sector Data


Table 144 Sales of Baby Food by Health and Wellness Category: Value 2002-2006


Table 145 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006


Table 146 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011


Table 147 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011


Table 148 Baby Food - H&W: Company Shares 2005


Table 149 Baby Food - H&W: Brand Shares 2005


SPREADS IN HUNGARY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 150 Sales of Spreads by Health and Wellness Category: Value 2002-2006


Table 151 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006


Table 152 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011


Table 153 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011


Table 154 Spreads - H&W: Company Shares 2005


Table 155 Spreads - H&W: Brand Shares 2005




Abstract

Euromonitor International's Health and Wellness Packaged Food in Hungary report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2006), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products.

Why buy this report?
  • Get a detailed picture of the health and wellness packaged food industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop


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