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Health and Wellness Beverages in Greece

Published by: Euromonitor International

Published: Apr. 1, 2008 - 81 Pages


Table of Contents


HEALTH AND WELLNESS BEVERAGES IN GREECE


Executive Summary


Healthier Consumption Trends Boost Sales of Hw Soft Drinks in Greece


Naturally Healthy Soft Drinks Dominate While All Other Categories Record Rapid Growth


Hw Fruit/vegetable Juice and Bottled Water Drive Growth


Multinationals Dominate


Future Looks Promising


Key Trends and Developments


High Obesity Rates in Greece


Greek Population Is Ageing


Lifestyle Changes Favour Healthier Products


Intense Competition Creates A Need for New Product Development


Organic Drinks - Key Trends and Developments


Legislation


Trends


Key Players and Brands


Prospects


Better for You Products - Key Trends and Developments


Legislation


Trends


Key Players and Brands


Prospects


Fortified/functional Drinks - Key Trends and Developments


Legislation


Trends


Key Players and Brands


Prospects


Market Data


Table 1 Sales of Beverages by Health and Wellness Category: Value 2002-2006


Table 2 Sales of Beverages by Health and Wellness Category: % Value Growth 2002-2006


Table 3 Forecast Sales of Beverages by Health and Wellness Category: Value 2006-2011


Table 4 Forecast Sales of Beverages by Health and Wellness Category: % Value Growth 2006-2011


Table 5 Beverages - Health and Wellness GBO Company Shares 2005-2006


Table 6 Beverages - Health and Wellness NBO Company Shares 2005-2006


Table 7 Beverages - Health and Wellness Brand Shares 2005-2006


Table 8 Sales of Soft Drinks by Health and Wellness Category: Value 2002-2006


Table 9 Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2006


Table 10 Forecast Sales of Soft Drinks by Health and Wellness Category: Value 2006-2011


Table 11 Forecast Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2006-2011


Table 12 Soft Drinks - Health and Wellness GBO Company Shares 2005-2006


Table 13 Soft Drinks - Health and Wellness NBO Company Shares 2005-2006


Table 14 Soft Drinks - Health and Wellness Brand Shares 2005-2006


Table 15 Sales of Hot Drinks by Health and Wellness Category: Value 2002-2006


Table 16 Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006


Table 17 Forecast Sales of Hot Drinks by Health and Wellness Category: Value 2006-2011


Table 18 Forecast Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011


Table 19 Hot Drinks - Health and Wellness GBO Company Shares 2005-2006


Table 20 Hot Drinks - Health and Wellness NBO Company Shares 2005-2006


Table 21 Hot Drinks - Health and Wellness Brand Shares 2005-2006


Appendix


Legislation


Lifestyles


Beverages Consumption Habits


Obesity Rates


Health and Wellness Drinks in the On-trade


Definitions


CARBONATES IN GREECE


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 22 Sales of Carbonates by Health and Wellness Category: Value 2002-2006


Table 23 Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2006


Table 24 Forecast Sales of Carbonates by Health and Wellness Category: Value 2006-2011


Table 25 Forecast Sales of Carbonates by Health and Wellness Category: % Value Growth 2006-2011


Table 26 Carbonates - Health and Wellness Company Shares 2005-2006


Table 27 Carbonates - Health and Wellness Brand Shares 2005-2006


FRUIT/VEGETABLE JUICE IN GREECE


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 28 Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2006


Table 29 Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2006


Table 30 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2006-2011


Table 31 Forecast Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2006-2011


Table 32 Fruit/Vegetable Juice - Health and Wellness Company Shares 2005-2006


Table 33 Fruit/Vegetable Juice - Health and Wellness Brand Shares 2005-2006


Table 34 Key Functional Ingredients in 100% Juice - Fortified/Functional 2006


Table 35 Key Functional Ingredients in Juice Drinks (up to 24% Juice) - Fortified/Functional 2006


BOTTLED WATER IN GREECE


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 36 Sales of Bottled Water by Health and Wellness Category: Value 2002-2006


Table 37 Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2006


Table 38 Forecast Sales of Bottled Water by Health and Wellness Category: Value 2006-2011


Table 39 Forecast Sales of Bottled Water by Health and Wellness Category: % Value Growth 2006-2011


Table 40 Bottled Water - Health and Wellness Company Shares 2005-2006


Table 41 Bottled Water - Health and Wellness Brand Shares 2005-2006


SPORTS DRINKS IN GREECE


Sector Snapshot


Sector Data


Table 42 Sales of Sports Drinks by Health and Wellness Category: Value 2002-2006


Table 43 Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2002-2006


Table 44 Forecast Sales of Sports Drinks by Health and Wellness Category: Value 2006-2011


Table 45 Forecast Sales of Sports Drinks by Health and Wellness Category: % Value Growth 2006-2011


Table 46 Sports Drinks - Health and Wellness Company Shares 2005-2006


Table 47 Sports Drinks - Health and Wellness Brand Shares 2005-2006


ENERGY DRINKS IN GREECE


Sector Snapshot


Table 48 Sales of Energy Drinks by Health and Wellness Category: Value 2002-2006


Table 49 Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2002-2006


Table 50 Forecast Sales of Energy Drinks by Health and Wellness Category: Value 2006-2011


Table 51 Forecast Sales of Energy Drinks by Health and Wellness Category: % Value Growth 2006-2011


Table 52 Energy Drinks - Health and Wellness Company Shares 2005-2006


Table 53 Energy Drinks - Health and Wellness Brand Shares 2005-2006


CONCENTRATES IN GREECE


Sector Snapshot


Sector Data


Table 54 Sales of Concentrates by Health and Wellness Category: Value 2002-2006


Table 55 Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2006


Table 56 Forecast Sales of Concentrates by Health and Wellness Category: Value 2006-2011


Table 57 Forecast Sales of Concentrates by Health and Wellness Category: % Value Growth 2006-2011


Table 58 Concentrates - Health and Wellness Company Shares 2005-2006


Table 59 Concentrates - Health and Wellness Brand Shares 2005-2006


RTD TEA IN GREECE


Sector Snapshot


Sector Data


Table 60 Sales of RTD Tea by Health and Wellness Category: Value 2002-2006


Table 61 Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2006


Table 62 Forecast Sales of RTD Tea by Health and Wellness Category: Value 2006-2011


Table 63 Forecast Sales of RTD Tea by Health and Wellness Category: % Value Growth 2006-2011


Table 64 RTD Tea - Health and Wellness Company Shares 2005-2006


Table 65 RTD Tea Drinks - Health and Wellness Brand Shares 2005-2006


COFFEE IN GREECE


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 66 Sales of Coffee by Health and Wellness Category: Value 2002-2006


Table 67 Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2006


Table 68 Forecast Sales of Coffee by Health and Wellness Category: Value 2006-2011


Table 69 Forecast Sales of Coffee by Health and Wellness Category: % Value Growth 2006-2011


Table 70 Coffee - Health and Wellness Company Shares 2005-2006


Table 71 Coffee - Health and Wellness Brand Shares 2005-2006


TEA IN GREECE


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 72 Sales of Tea by Health and Wellness Category: Value 2002-2006


Table 73 Sales of Tea by Health and Wellness Category: % Value Growth 2002-2006


Table 74 Forecast Sales of Tea by Health and Wellness Category: Value 2006-2011


Table 75 Forecast Sales of Tea by Health and Wellness Category: % Value Growth 2006-2011


Table 76 Tea - Health and Wellness Company Shares 2005-2006


Table 77 Tea - Health and Wellness Brand Shares 2005-2006


OTHER HOT DRINKS IN GREECE


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 78 Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2006


Table 79 Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2006


Table 80 Forecast Sales of Other Hot Drinks by Health and Wellness Category: Value 2006-2011


Table 81 Forecast Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2006-2011


Table 82 Other Hot Drinks - Health and Wellness Company Shares 2005-2006


Table 83 Other Hot Drinks - Health and Wellness Brand Shares 2005-2006


Table 84 Key Functional Ingredients in Flavoured Powder Drinks - Fortified/Functional 2006




Abstract

Euromonitor International's Health and Wellness Beverages in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2006), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products (reduced sugar, reduced caffeine, reduced fat), naturally healthy products, functional/fortified products.

Why buy this report?
  • Get a detailed picture of the health and wellness beverages industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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