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Tea in Venezuela

Published by: Euromonitor International

Published: May. 1, 2008 - 29 Pages


Table of Contents


HOT DRINKS IN VENEZUELA


Executive Summary


Consumption Increases, But Value Growth Limited by Price Controls


Coffee Volume Sales Recover; Sector Experiences Largest Growth in Hot Drinks


Battle for Hot Drinks Supremacy Centres on Companies in Coffee


Half of All Hot Drinks Sales Occur in Supermarkets/hypermarkets


Other Hot Drinks Forecast To Experience the Strongest Growth


Key Trends and Developments


Increase in Coffee Production Helps To Alleviate Shortages


Greater Consumer Purchasing Power Sparks Hot Drinks Sales


Empresas Polar CA Tops Other Hot Drinks Behind Diverse Product Portfolio


Price Controls Continue To Distort Sales of Coffee


Venezuelans Not Yet Warming Up To Tea As A Hot Drink


Market Data


Table 1 Retail vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007


Table 2 Retail vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007


Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007


Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007


Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007


Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007


Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007


Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007


Table 11 Hot Drinks Company Shares by Value 2003-2007


Table 12 Hot Drinks Brand Shares by Value 2004-2007


Table 13 Penetration of Private Label by Sector 2003-2007


Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007


Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007


Table 16 Forecast Retail vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012


Table 17 Forecast Retail vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012


Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012


Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012


Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012


Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012


Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012


Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012


Appendix


Published Data Comparisons


Definitions


Summary 1 Research Sources


LOCAL COMPANY PROFILES - VENEZUELA


Alfonzo Rivas & Cía Ca


Strategic Direction


Key Facts


Summary 2 Alfonzo Rivas & Cía CA: Key Facts


Company Background


Competitive Positioning


Summary 3 Alfonzo Rivas & Cía CA: Competitive Position 2007


Café Fama De América Ca


Strategic Direction


Key Facts


Summary 4 Café Fama de América CA: Key Facts


Company Background


Production


Competitive Positioning


Summary 5 Café Fama de América CA: Competitive Position 2007


Chocolates El Rey Ca


Strategic Direction


Key Facts


Summary 6 Chocolates El Rey CA: Key Facts


Company Background


Competitive Positioning


Summary 7 Chocolates El Rey CA: Competitive Position 2007


Empresas Polar Ca


Strategic Direction


Key Facts


Summary 8 Empresas Polar CA: Key Facts


Company Background


Competitive Positioning


Summary 9 Empresas Polar CA: Competitive Position 2007


Marcelo Y Rivero Ca


Strategic Direction


Key Facts


Summary 10 Marcelo y Rivero CA: Key Facts


Company Background


Competitive Positioning


Summary 11 Marcelo y Rivero CA: Competitive Position 2007


TEA IN VENEZUELA


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 26 Sales of Tea by Subsector: Volume 2002-2007


Table 27 Sales of Tea by Subsector: Value 2002-2007


Table 28 Sales of Tea by Subsector: % Volume Growth 2002-2007


Table 29 Sales of Tea by Subsector: % Value Growth 2002-2007


Table 30 Tea Company Shares 2003-2007


Table 31 Tea Brand Shares 2004-2007


Table 32 Forecast Sales of Tea by Subsector: Volume 2007-2012


Table 33 Forecast Sales of Tea by Subsector: Value 2007-2012


Table 34 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012


Table 35 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012




Abstract

Euromonitor International's Tea in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the tea industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Cape Town Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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