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Tea in Romania

Published by: Euromonitor International

Published: Jun. 1, 2008 - 33 Pages


Table of Contents


HOT DRINKS IN ROMANIA


Executive Summary


Good Performance of Hot Drinks in 2007


Higher Disposable Incomes Conducted To the Good Performance


Undisputable Domination of Elite Romania and Homonym Brand


Traditional Channels Continued To Dominate Distribution


Changing Lifestyle Will Be Determinant for Future Performance


Key Trends and Developments


Higher Incomes Lead Lifestyle Changes


Modern Retailing Supports the Growth of Hot Drinks


Growth Supported by the Development of Consumer Food Service


Increasing Demand for Natural Products


Changes in Lifestyle Will Sustain the Forecast Performance


EU Membership Is Expected To Sustain Growth


Market Data


Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007


Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007


Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007


Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007


Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007


Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007


Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007


Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007


Table 11 Hot Drinks Company Shares by Value 2003-2007


Table 12 Hot Drinks Brand Shares by Value 2004-2007


Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007


Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007


Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012


Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012


Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012


Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012


Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012


Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012


Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012


Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012


Appendix


Published Data Comparisons


Production/import/export Data


Table 25 Consumption of Hot Drinks by Sector 2003-2006


Definitions


Summary 1 Research Sources


LOCAL COMPANY PROFILES - ROMANIA


Alka Co SRL


Strategic Direction


Key Facts


Summary 2 Alka Co SRL: Key Facts


Summary 3 Alka Co SRL: Operational Indicators 2005-2006


Company Background


Production


Competitive Positioning


Summary 4 Alka Co SRL: Competitive Position 2007


Elite Romania SRL


Strategic Direction


Key Facts


Summary 5 Elite Romania SRL: Key Facts


Summary 6 Elite Romania SRL: Operational Indicators 2005-2006


Company Background


Production


Summary 7 Elite Romania SRL: Production Statistics 2007


Competitive Positioning


Summary 8 Elite Romania SRL: Competitive Position 2007


Laboratoarele Fares Biovital SRL


Strategic Direction


Key Facts


Summary 9 Laboratoarele Fares Biovital SRL: Key Facts


Summary 10 Laboratoarele Fares Biovital SRL: Operational Indicators 2005-2006


Company Background


Production


Competitive Positioning


Summary 11 Laboratoarele Fares Biovital SRL: Competitive Position 2007


Plafar SA


Strategic Direction


Key Facts


Summary 12 Plafar SA: Key Facts


Summary 13 Plafar SA: Operational Indicators 2005-2006


Company Background


Production


Competitive Positioning


Summary 14 Plafar SA: Competitive Position 2007


TEA IN ROMANIA


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 26 Sales of Tea by Subsector: Volume 2002-2007


Table 27 Sales of Tea by Subsector: Value 2002-2007


Table 28 Sales of Tea by Subsector: % Volume Growth 2002-2007


Table 29 Sales of Tea by Subsector: % Value Growth 2002-2007


Table 30 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006


Table 31 Tea Company Shares 2003-2007


Table 32 Tea Brand Shares 2004-2007


Table 33 Forecast Sales of Tea by Subsector: Volume 2007-2012


Table 34 Forecast Sales of Tea by Subsector: Value 2007-2012


Table 35 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012


Table 36 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012




Abstract

Euromonitor International's Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the tea industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Cape Town Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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