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Tea in Poland

Published by: Euromonitor International

Published: May. 1, 2008 - 32 Pages


Table of Contents


HOT DRINKS IN POLAND


Executive Summary


Demand for Hot Drinks Rises Further


Growing Health-consciousness Shapes Buying Patterns


Multinationals Hold Top Positions


Large Scale Outlets Gain Share


On-trade Establishments Offer Much Growth Potential


Key Trends and Developments


Functional Products on the Rise


Premiumisation An Inevitable Direction


Chained Retailers Become More Important


Niche Positioning A Formula for Success in An Increasingly Competitive Market


Coffee and Tea Culture Set To Flourish


Market Data


Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007


Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007


Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007


Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007


Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007


Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007


Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007


Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007


Table 11 Hot Drinks Company Shares by Value 2003-2007


Table 12 Hot Drinks Brand Shares by Value 2004-2007


Table 13 Penetration of Private Label by Sector 2003-2007


Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007


Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007


Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012


Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012


Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012


Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012


Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012


Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012


Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012


Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012


Appendix


Import/export Data


Table 26 Imports of Hot Drinks by Sector 2006


Table 27 Exports of Hot Drinks by Sector 2006


Definitions


Summary 1 Research Sources


LOCAL COMPANY PROFILES - POLAND


Bio-active Dystrybucja Sp Zoo


Strategic Direction


Key Facts


Summary 2 Bio-Active Dystrybucja Sp zoo: Key Facts


Company Background


Production


Summary 3 Bio-Active Dystrybucja Sp zoo: Production Statistics 2007


Competitive Positioning


Summary 4 Bio-Active Dystrybucja Sp zoo: Competitive Position 2007


Elite Cafe Sp Zoo


Strategic Direction


Key Facts


Summary 5 Elite Cafe Sp zoo: Key Facts


Summary 6 Elite Cafe Sp zoo: Operational Indicators


Company Background


Production


Summary 7 Elite Cafe Sp zoo: Production Statistics 2007


Competitive Positioning


Summary 8 Elite Cafe Sp zoo: Competitive Position 2007


Herbapol Lublin SA


Strategic Direction


Key Facts


Summary 9 Herbapol Lublin SA: Key Facts


Summary 10 Herbapol Lublin SA: Operational Indicators


Company Background


Production


Summary 11 Herbapol Lublin SA: Production Statistics 2007


Competitive Positioning


Summary 12 Herbapol Lublin SA: Competitive Position 2007


Ppk Astra Sp Zoo


Strategic Direction


Key Facts


Summary 13 PPK Astra Sp zoo: Key Facts


Company Background


Production


Summary 14 PPK Astra Sp zoo: Production Statistics 2007


Competitive Positioning


Summary 15 PPK Astra Sp zoo: Competitive Position 2007


Premium Foods SA


Strategic Direction


Key Facts


Summary 16 Premium Foods SA: Key Facts


Company Background


Production


Competitive Positioning


Summary 17 Premium Foods SA: Competitive Position 2007


Zas-pol Sp Zoo


Strategic Direction


Key Facts


Summary 18 Zas-Pol Sp zoo: Key Facts


Company Background


Production


Summary 19 Zas-Pol Sp zoo: Production Statistics 2007


Competitive Positioning


Summary 20 Zas-Pol Sp zoo: Competitive Position 2007


TEA IN POLAND


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 28 Fruit Tea by Type: % Off-trade Volume 2005-2006


Table 29 Fruit Tea by Type: % Off-trade Volume 2005-2006


Table 30 Other Tea by Type: % Off-trade Volume 2005-2006


Table 31 Sales of Tea by Subsector: Volume 2002-2007


Table 32 Sales of Tea by Subsector: Value 2002-2007


Table 33 Sales of Tea by Subsector: % Volume Growth 2002-2007


Table 34 Sales of Tea by Subsector: % Value Growth 2002-2007


Table 35 Tea Company Shares 2003-2007


Table 36 Tea Brand Shares 2004-2007


Table 37 Forecast Sales of Tea by Subsector: Volume 2007-2012


Table 38 Forecast Sales of Tea by Subsector: Value 2007-2012


Table 39 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012


Table 40 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012




Abstract

Euromonitor International's Tea in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the tea industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Cape Town Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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