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Coffee in Germany

Published by: Euromonitor International

Published: Apr. 1, 2008 - 46 Pages


Table of Contents


HOT DRINKS IN GERMANY


Executive Summary


Hot Drinks Continues To See Growth in Value


the Coffee Shop Boom Indicates Changing Tastes Among Younger Consumers


Kraft Foods and Tchibo Compete in the Off- and On-trade Channels


Newer Distribution Types for Tea, Fresh Coffee Beans and Coffee


On-trade Sales Will Become Increasingly Important To the Hot Drinks Industry


Key Trends and Developments


Demographic Trends Impact Hot Drinks in Germany


Single-person Households Increase the Demand for Convenience


US Mortgage Crisis Influences German Consumer Spending


German Consumers Are Torn Between Health and Wellness and Indulgence


Market Data


Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007


Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007


Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007


Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007


Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007


Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007


Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007


Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007


Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007


Table 11 Hot Drinks Company Shares by Value 2003-2007


Table 12 Hot Drinks Brand Shares by Value 2004-2007


Table 13 Penetration of Private Label by Sector 2003-2007


Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007


Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007


Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012


Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012


Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012


Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012


Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012


Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012


Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012


Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012


Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012


Appendix


Published Data Comparisons


Production/import/export Data


Table 26 Imports/Exports/Apparent Consumption of Black and Green Tea 2006


Definitions


Summary 1 Research Sources


LOCAL COMPANY PROFILES - GERMANY


Bünting Teehandelshaus GmbH & Co


Strategic Direction


Key Facts


Summary 2 Bünting Teehandelshaus GmbH & Co: Key Facts


Summary 3 Bünting Teehandelshaus GmbH & Co: Operational Indicators


Company Background


Production


Competitive Positioning


Summary 4 Bünting Teehandelshaus GmbH & Co: Competitive Position 2007


Jj Darboven Holding AG & Co


Strategic Direction


Key Facts


Summary 5 JJ Darboven Holding AG & Co: Key Facts


Company Background


Production


Competitive Positioning


Summary 6 JJ Darboven Holding AG & Co: Competitive Position 2007


Kraft Foods Deutschland GmbH & Co


Strategic Direction


Key Facts


Summary 7 Kraft Foods Deutschland GmbH & Co: Key Facts


Summary 8 Kraft Foods Deutschland GmbH & Co: Operational Indicators


Company Background


Production


Summary 9 Kraft Foods Deutschland GmbH & Co: Production Statistics 2007


Competitive Positioning


Summary 10 Kraft Foods Deutschland GmbH & Co: Competitive Position 2007


Melitta Unternehmensgruppe Bentz Kg


Strategic Direction


Key Facts


Summary 11 Melitta Unternehmensgruppe Bentz KG: Key Facts


Summary 12 Melitta Kaffee GmbH: Operational Indicators


Company Background


Production


Summary 13 Melitta Kaffee GmbH: Production Statistics 2007


Competitive Positioning


Summary 14 Melitta Unternehmensgruppe Bentz KG: Competitive Position 2007


Nestlé Deutschland AG


Strategic Direction


Key Facts


Summary 15 Nestlé Deutschland AG: Key Facts


Summary 16 Nestlé Deutschland AG (including Nestlé Waters Deutschland): Operational Indicators


Company Background


Production


Competitive Positioning


Summary 17 Nestlé Deutschland AG: Competitive Position 2007


Ostfriesische Tee Gesellschaft


Strategic Direction


Key Facts


Summary 18 Ostfriesische Tee Gesellschaft: Key Facts


Summary 19 Ostfriesische Tee Gesellschaft: Operational Indicators


Company Background


Production


Competitive Positioning


Summary 20 Ostfriesische Tee Gesellschaft: Competitive Position 2007


Tchibo Frisch-röst-kaffee GmbH


Strategic Direction


Key Facts


Summary 21 Tchibo Frisch-Röst-Kaffee GmbH: Key Facts


Summary 22 Tchibo Frisch-Röst-Kaffee GmbH: Operational Indicators


Company Background


Production


Competitive Positioning


Summary 23 Tchibo Frisch-Röst-Kaffee GmbH: Competitive Position 2007


Teekanne GmbH


Strategic Direction


Key Facts


Summary 24 Teekanne GmbH: Key Facts


Summary 25 Teekanne GmbH: Operational Indicators


Company Background


Production


Summary 26 Teekanne GmbH: Production Statistics 2007


Competitive Positioning


Summary 27 Teekanne GmbH: Competitive Position 2007


COFFEE IN GERMANY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 27 Sales of Coffee by Type: Volume 2002-2007


Table 28 Sales of Coffee by Type: Value 2002-2007


Table 29 Sales of Coffee by Type: % Volume Growth 2002-2007


Table 30 Sales of Coffee by Type: % Value Growth 2002-2007


Table 31 Standard Vs Coffee Pods 2004-2007


Table 32 Coffee Machine Sales 2001-2006


Table 33 Instant Coffee by Speciality Type 2004-2007


Table 34 Coffee Company Shares 2003-2007


Table 35 Coffee Brand Shares 2004-2007


Table 36 Foodservice Sales of Coffee by Distribution Format 2002/2007


Table 37 Forecast Sales of Coffee by Type: Volume 2007-2012


Table 38 Forecast Sales of Coffee by Type: Value 2007-2012


Table 39 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012


Table 40 Forecast Sales of Coffee by Type: % Value Growth 2007-2012




Abstract

Euromonitor International's Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: fresh coffee; instant coffee.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the coffee industry ;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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