Tea in China : Market Research Report

Tea in China

Published by: Euromonitor International

Published: May. 1, 2008 - 52 Pages

HOT DRINKS IN CHINA: Executive Summary; Hot Drinks Experience Healthy Growth; Strong Demand for Convenient Packaging Boosts Sales; Tea and Other Drinks Remain Highly Fragmented; Expansion of Chained Retailers Drives Sales in Urban Markets; Hot Drinks Expected To Move Towards Maturity; Key Trends and Developments; Rising Commodity Prices Slow Down Production Output; Ageing Population Supports Sales of Plant-based Drinks; Growing High-end Consumers Demand Convenient Packaging; New Products Focus on Health and Wellbeing; Maturing Market Deters Future Growth; Territory Key Trends and Developments; East China; Mid China; North and Northeast China; Northwest China; South China; Southwest China; Market Indicators; Market Data; Appendix; Published Data Comparisons; Definitions
LOCAL COMPANY PROFILES - CHINA: Changzhou Super Coffee Beverage Co Ltd; Strategic Direction; Key Facts; Company Background; Production; Competitive Positioning; Guangdong Yashili Food Co Ltd; Strategic Direction; Key Facts; Company Background; Production; Competitive Positioning; Guangzhou Kraft Food Co Ltd; Strategic Direction; Key Facts; Company Background; Production; Competitive Positioning; Nestlé (china) Ltd; Strategic Direction; Key Facts; Company Background; Production; Competitive Positioning; Shantou Gold Roast Food Ind Co Ltd; Strategic Direction; Key Facts; Company Background; Production; Competitive Positioning; Tenfu Group; Strategic Direction; Key Facts; Company Background; Production; Competitive Positioning; Unilever China Ltd; Strategic Direction; Key Facts; Company Background; Production; Competitive Positioning
TEA IN CHINA: Headlines; Trends; Competitive Landscape; Prospects; Sector Data

Abstract

Euromonitor International's Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the tea industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Cape Town Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Tea in China

Table of Contents

Abstract