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Financial Cards in Turkey

Published by: Euromonitor International

Published: May. 1, 2008 - 52 Pages


Table of Contents


FINANCIAL CARDS IN TURKEY


Executive Summary


Financial Card Transactions Entered A Phase of Slower Growth


Internet Transactions of Financial Cards Continued To See High Growth Rates


Increasing Use of Credit Cards at Supermarkets/hypermarkets


Atm Value Growth Rate Slowed Sharply at the End of the Review Period


Pre-paid Cards To See Very Strong Growth


Key Trends and Developments


Positive Economic Conditions Increased Financial Card Spending


Huge Increase in Promotion and Advertising Raised Credit Card Consumption


Security Concerns Increased the Prevalence of Smart Cards in Credit Cards


Increased Number of Mergers Brought Dynamism and Stability To Financial Cards


Increased Number of Instalments Provided by Credit Cards Changed Consumer Spending Habits


Operating Environment


Consumer Credit and Lending


Issuer Fraud


Acquirer Fraud


E-commerce


M-commerce


Atm and Pos Terminals


Cash Withdrawal Vs Card Purchase


Governmental Regulation and Legislation


Market Indicators


Table 1 Number of POS Terminals 2004-2007


Table 2 Number of ATMs 2004-2007


Table 3 Disposable Income 2002-2007


Table 4 Consumer Credit 2002-2007


Table 5 Value Lost to Fraud 2002-2007


Market Data


Table 6 Financial Cards: Transactions 2002-2007


Table 7 Financial Cards: Value 2002-2007


Table 8 Financial Cards: Number of Cards in Circulation 2002-2007


Table 9 Financial Cards: Number of Accounts 2002-2007


Table 10 Domestic versus Foreign Spend 2007


Table 11 Card Expenditure by Sector 2007


Table 12 Card Expenditure by Location 2007


Table 13 Financial Cards: Number of Internet Transactions 2002-2007


Table 14 Financial Cards: Internet Transaction Value 2002-2007


Table 15 Financial Cards: Number of Cards by Issuer 2002-2006


Table 16 Financial Cards: Number of Cards by Operator 2002-2006


Table 17 Financial Cards: Point of Sale Transactions by Acquirer 2002-2006


Table 18 Financial Cards Forecast: Transactions 2007-2012


Table 19 Financial Cards Forecast: Value 2007-2012


Table 20 Financial Cards Forecast: Number of Cards in Circulation 2007-2012


Table 21 Financial Cards: Forecast Number of Accounts 2007-2012


Table 22 Financial Cards Forecast: Number of Internet Transactions 2007-2012


Table 23 Financial Cards Forecast: Internet Transaction Value 2007-2012


Definitions


Cards by Type


Cardholder Behaviour


Card Expenditure by Sector


Value Lost To Card Fraud


Consumer Credit


Market Background


Summary 1 Research Sources


LOCAL COMPANY PROFILES - TURKEY


Anadolu Kredi Kartlari As


Strategic Direction


Key Facts


Summary 2 Anadolu Kredi Kartlari AS: Key Facts


Company Background


Competitive Positioning


E-kart


Strategic Direction


Key Facts


Summary 3 E-Kart: Key Facts


Summary 4 E-Kart: Operational Indicators


Company Background


Competitive Positioning


Garanti Ödeme Sistemleri As


Strategic Direction


Key Facts


Summary 5 Garanti Ödeme Sistemleri AS: Key Facts


Company Background


Competitive Positioning


Turkiye Cumhuriyeti Ziraat Bankasi As


Strategic Direction


Key Facts


Summary 6 Turkiye Cumhuriyeti Ziraat Bankasi AS: Key Facts


Company Background


Competitive Positioning


Yapi Ve Kredi Bankasi As


Strategic Direction


Key Facts


Summary 7 Yapi ve Kredi Bankasi AS: Key Facts


Summary 8 Yapi ve Kredi Bankasi AS: Operational Indicators


Company Background


Competitive Positioning


SMART CARDS IN TURKEY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 24 Smart Cards Sector Performance: 2002-2007


Table 25 Smart Cards Sector Performance: % Growth 2002-2007


Table 26 Smart Cards: Memory Vs Microprocessor 2004-2007


Table 27 Smart Cards: Contact Vs Contactless 2004-2007


Table 28 Smart Cards: Forecast Sector Performance: 2007-2012


Table 29 Smart Cards: Forecast Sector Performance: % Growth 2007-2012


ATM CARDS IN TURKEY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 30 ATM Cards Sector Performance: 2002-2007


Table 31 ATM Cards Sector Performance: % Growth 2002-2007


Table 32 ATM Cards: Forecast Sector Performance: 2007-2012


Table 33 ATM Cards: Forecast Sector Performance: % Growth 2007-2012


DEBIT CARDS IN TURKEY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 34 Debit Cards Sector Performance: 2002-2007


Table 35 Debit Cards Sector Performance: % Growth 2002-2007


Table 36 Debit Cards: Number of Cards by Issuer 2002-2006


Table 37 Debit Cards: Number of cards by Operator 2002-2006


Table 38 Debit Cards Transactions by Acquirer 2002-2006


Table 39 Debit Cards Transaction Value by Operator 2002-2006


Table 40 Debit Cards: Forecast Sector Performance: 2007-2012


Table 41 Debit Cards: Forecast Sector Performance: % Growth 2007-2012


CREDIT CARDS IN TURKEY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 42 Credit Cards Sector Performance: 2002-2007


Table 43 Credit Cards Sector Performance: % Growth 2002-2007


Table 44 Personal Credit Cards Sector Performance: 2002-2007


Table 45 Personal Credit Cards Sector Performance: % Growth 2002-2007


Table 46 Corporate Credit Cards: Sector Performance: 2002-2007


Table 47 Corporate Credit Cards: Sector Performance: % Growth 2002-2007


Table 48 Credit Cards: Number of Cards by Issuer 2002-2006


Table 49 Credit Cards: Number of cards by Operator 2002-2006


Table 50 Credit Cards Transactions by Acquirer 2002-2006


Table 51 Credit Cards Transaction Value by Operator 2002-2006


Table 52 Personal Credit Cards Transactions by Acquirer 2002-2006


Table 53 Personal Credit Cards Transaction Value by Operator 2002-2006


Table 54 Corporate Credit Cards Transactions by Acquirer 2002-2006


Table 55 Corporate Credit Cards Transaction Value by Operator 2002-2006


Table 56 Credit Cards: Forecast Sector Performance: 2007-2012


Table 57 Credit Cards: Forecast Sector Performance: % Growth 2007-2012


Table 58 Personal Credit Cards: Forecast Sector Performance: 2007-2012


Table 59 Personal Credit Cards: Forecast Sector Performance: % Growth 2007-2012


Table 60 Corporate Credit Cards: Forecast Sector Performance: 2007-2012


Table 61 Corporate Credit Cards: Forecast Sector Performance: % Growth 2007-2012


PRE-PAID CARDS IN TURKEY


Headlines


Trends


Competitive Landscape


Prospects


Sector Data


Table 62 Pre-paid Cards Sector Performance: 2002-2007


Table 63 Pre-paid Cards Sector Performance: % Growth 2002-2007


Table 64 Pre-paid Cards: Number of Cards by Issuer 2002-2006


Table 65 Pre-paid Cards: Number of cards by Operator 2002-2006


Table 66 Pre-paid Cards Transactions by Acquirer 2002-2006


Table 67 Pre-paid Cards Transaction Value by Operator 2002-2006


Table 68 Pre-paid Cards by Type 2004-2007


Table 69 Pre-paid Cards: Forecast Sector Performance: 2007-2012


Table 70 Pre-paid Cards: Forecast Sector Performance: % Growth 2007-2012




Abstract

Euromonitor International's Financial Cards in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the financial cards industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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