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Wine in Mexico

Published by: Euromonitor International

Published: May. 1, 2008 - 58 Pages


Table of Contents


ALCOHOLIC DRINKS IN MEXICO


Executive Summary


the Growth in Consumer Expenditure on Alcoholic Drinks Slows


Consumption by Adults Will Support Future Sales of Alcoholic Drinks


Wine Wins and Tequila Loses


Illegal Sales of Alcoholic Drinks Remain A Problem


Domestic Producers Dominate Volume Sales


Key Trends and Developments


Tequila Loses Its Dynamism


Marketing Campaigns Directed Towards Young Adults and Women


the Spend on Alcoholic Drinks Slows


Alcoholism on the Rise


Specialist Retailers


Summary 1 Leading Specialist Retailers 2006


Market Merger and Acquisition Activity


Summary 2 Speculated Merger and Acquisition Activity 2006-2007


Market Background


Legislation


Taxation and Duty Levies


Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007


Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007


Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Corona Extra


Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - XA Domecq


Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Concha y Toro


Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - José Cuervo Tradicional


Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 - Torres Brandy


Operating Environment


Market Indicators


Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007


Market Data


Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007


Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007


Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007


Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007


Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007


Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007


Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007


Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007


Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006


Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007


Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007


Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012


Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012


Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012


Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012


Definitions


Sources


Summary 3 Research Sources


LOCAL COMPANY PROFILES - MEXICO


Bacardi Y Cía SA De Cv


Strategic Direction


Key Facts


Summary 4 Bacardi y Cía SA de CV: Key Facts


Company Background


Production


Summary 5 Bacardi y Cía: Production Statistics 2006


Competitive Positioning


Summary 6 Bacardi y Cía SA de CV: Competitive Position 2006


Casa Cuervo SA De Cv


Strategic Direction


Key Facts


Summary 7 Casa Cuervo SA de CV: Key Facts


Summary 8 Casa Cuervo SA de CV: Operational Indicators


Company Background


Production


Summary 9 Casa Cuervo SA de CV: Production Statistics 2006


Competitive Positioning


Summary 10 Casa Cuervo SA de CV: Competitive Position 2006


Casa Pedro Domecq Mexico SA De Cv


Strategic Direction


Key Facts


Summary 11 Casa Pedro Domecq Mexico SA de CV: Key Facts


Summary 12 Casa Pedro Domecq Mexico SA de CV: Operational Indicators


Company Background


Production


Summary 13 Casa Pedro Domecq Mexico SA de CV: Production Statistics 2006


Competitive Positioning


Summary 14 Casa Pedro Domecq Mexico SA de CV: Competitive Position 2006


Cervecería Cuauhtemoc Moctezuma SA De Cv


Strategic Direction


Key Facts


Summary 15 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Key Facts


Summary 16 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Operational Indicators


Company Background


Production


Summary 17 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Production Statistics 2006


Competitive Positioning


Summary 18 Cervecería Cuauhtémoc Moctezuma SA de CV (FEMSA Cerveza): Competitive Position 2006


Diageo México SA De Cv


Strategic Direction


Key Facts


Summary 19 Diageo México SA de CV: Key Facts


Summary 20 Diageo México SA de CV: Operational Indicators


Company Background


Production


Summary 21 Diageo México SA de CV: Production Statistics 2006


Competitive Positioning


Summary 22 Diageo México SA de CV: Competitive Position 2006


Grupo Modelo SA De Cv


Strategic Direction


Key Facts


Summary 23 Grupo Modelo SA de CV: Key Facts


Summary 24 Grupo Modelo SA de CV: Operational Indicators


Company Background


Production


Summary 25 Grupo Modelo SA de CV: Production Statistics 2006


Competitive Positioning


Summary 26 Grupo Modelo SA de CV: Competitive Position 2006


Valle Redondo SA De Cv


Strategic Direction


Key Facts


Summary 27 Valle Redondo SA de CV: Key Facts


Company Background


Production


Competitive Positioning


Summary 28 Valle Redondo SA de CV: Competitive Position 2006


Vinícola La Cetto SA De Cv


Strategic Direction


Key Facts


Summary 29 Vinícola LA Cetto SA de CV: Key Facts


Company Background


Production


Summary 30 Vinícola LA Cetto SA de CV: Production Statistics 2006


Competitive Positioning


Summary 31 Vinícola LA Cetto SA de CV: Competitive Position 2006


WINE IN MEXICO


Headlines


Trends


Competitive Landscape


Prospects


Sector Background


Published Data Comparisons


Sector Data


Table 24 Sales of Wine by Subsector: Total Volume 2002-2007


Table 25 Sales of Wine by Subsector: Total Value 2002-2007


Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007


Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007


Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007


Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007


Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007


Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007


Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007


Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007


Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007


Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007


Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007


Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007


Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007


Table 39 Sales of Still Red Wine by Quality Classification 2002-2007


Table 40 Sales of Still White Wine by Quality Classification 2002-2007


Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007


Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006


Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006


Table 44 Wine Exports by Country of Destination: Total Value 2001-2006


Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006


Table 46 Wine Imports by Country of Origin: Total Value 2001-2006


Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006


Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006


Table 49 Brand Shares of Still Light Grape Wine 2003-2006


Table 50 Company Shares of Champagne by National Brand Owner 2003-2006


Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006


Table 52 Brand Shares of Champagne 2003-2006


Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006


Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006


Table 55 Brand Shares of Other Sparkling Wine 2003-2006


Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006


Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006


Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006


Table 59 Forecast Sales of Wine by Subsector: Total Volume 2007-2012


Table 60 Forecast Sales of Wine by Subsector: Total Value 2007-2012


Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012


Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012




Abstract

Euromonitor International's Wine in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the wine industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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