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Spirits in South Korea

Published by: Euromonitor International

Published: May. 1, 2008 - 46 Pages


Table of Contents


ALCOHOLIC DRINKS IN SOUTH KOREA


Executive Summary


Alcoholic Drinks Recovers on the Back of An Improving Economy


New Products Offer Health Benefits


Female Drinkers Emerge As A Core Consumer Group


Cultural Marketing Techniques Attract Higher-income Consumers


the Consumption of Premium Products Increases


Key Trends and Developments


Economic Growth Encourages Higher Private Consumption


New Products To Offer Health Benefits


Female Drinkers Emerge As A Core Consumer Group


Cultural Marketing Communicates To Diverse Consumer Groups


the Premiumisation Trend Grows in Alcoholic Drinks


Specialist Retailers


Summary 1 Leading Specialist Retailers 2006


Market Merger and Acquisition Activity


Market Background


Legislation


Taxation and Duty Levies


Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007


Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007


Table 3 Selling Margin of a Typical Beer Brand 2007


Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007


Table 5 Selling Margin of a Typical Imported Wine Brand 2007


Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007


Table 7 Selling Margin of a Typical Imported Spirits Brand 2007


Operating Environment


Market Indicators


Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007


Market Data


Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007


Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007


Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007


Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007


Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007


Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007


Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007


Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007


Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006


Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007


Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007


Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012


Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012


Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012


Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012


Definitions


Summary 2 Research Sources


LOCAL COMPANY PROFILES - SOUTH KOREA


Doosan Corp Ltd


Strategic Direction


Key Facts


Summary 3 Doosan Corp Ltd: Key Facts


Summary 4 Doosan Corp Ltd: Operational Indicators


Company Background


Production


Summary 5 Doosan Corp Ltd: Production Statistics 2006


Competitive Positioning


Summary 6 Doosan Corp Ltd: Competitive Position 2006


Hite Brewery Co Ltd


Strategic Direction


Key Facts


Summary 7 Hite Brewery Co Ltd: Key Facts


Summary 8 Hite Brewery Co Ltd: Operational Indicators


Company Background


Production


Summary 9 Hite Brewery Co Ltd: Production Statistics 2006


Competitive Positioning


Summary 10 Hite Brewery Co Ltd: Competitive Position 2006


Jinro Co Ltd


Strategic Direction


Key Facts


Summary 11 Jinro Co Ltd: Key Facts


Table 24 Summary2 Jinro Co Ltd: Operational Indicators


Company Background


Production


Table 25 Summary3 Jinro Co Ltd: Production Statistics 2006


Competitive Positioning


Summary 12 Jinro Co Ltd: Competitive Position 2006


Kooksoondang Brewery Co Ltd


Strategic Direction


Key Facts


Summary 13 Kooksoondang Brewery Co Ltd: Key Facts


Summary 14 Kooksoondang Brewery Co Ltd: Operational Indicators


Company Background


Production


Summary 15 Kooksoondang Brewery Co Ltd: Production Statistics 2006


Competitive Positioning


Summary 16 Kooksoondang Brewery Co Ltd: Competitive Position 2006


Sooseok Trading Co Ltd


Strategic Direction


Key Facts


Summary 17 SooSeok Trading Co Ltd: Key Facts


Summary 18 SooSeok Trading Co Ltd: Operational Indicators


Company Background


Production


Competitive Positioning


Summary 19 SooSeok Trading Co Ltd: Competitive Position 2006


SPIRITS IN SOUTH KOREA


Headlines


Trends


Production, Imports and Exports


Competitive Landscape


Prospects


Sector Background


Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology


Table 26 Benchmark brands - South Korea


Published Data Comparisons


Sector Data


Table 27 Sales of Spirits by Subsector: Total Volume 2002-2007


Table 28 Sales of Spirits by Subsector: Total Value 2002-2007


Table 29 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007


Table 30 Sales of Spirits by Subsector: % Total Value Growth 2002-2007


Table 31 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007


Table 32 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007


Table 33 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007


Table 34 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007


Table 35 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007


Table 36 Sales of Gin by Premium/Super-premium Split 2004-2007


Table 37 Sales of Vodka by Premium/Super-premium Split 2004-2007


Table 38 Sales of Flavoured vs Non-flavoured Vodka 2004-2007


Table 39 Spirits Production, Imports and Exports: Total Volume 2001-2006


Table 40 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006


Table 41 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006


Table 42 Vodka Production, Imports and Exports: Total Volume 2001-2006


Table 43 Gin Production, Imports and Exports: Total Volume 2001-2006


Table 44 Rum Production, Imports and Exports: Total Volume 2001-2006


Table 45 Tequila Production, Imports and Exports: Total Volume 2001-2006


Table 46 Liqueurs Production: Total Volume 2001-2006


Table 47 Company Shares of Spirits by National Brand Owner 2002-2006


Table 48 Company Shares of Spirits by Global Brand Owner 2002-2006


Table 49 Brand Shares of Spirits 2003-2006


Table 50 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012


Table 51 Forecast Sales of Spirits by Subsector: Total Value 2007-2012


Table 52 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012


Table 53 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012




Abstract

Euromonitor International's Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the spirits industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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