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China Software as a Service in the Small and Medium-Sized Business Market, 2008: Opportunity and Challenges

Published by: IDC

Published: Jun. 9, 2008 - 41 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Market Overview

Small and Medium-Sized Business Market Overview

China Small and Medium-Sized Business Market

Buying Behavior of China Small and Medium-Sized Businesses

Software as a Service Market Overview

What Is "Software as a Service"?

Why Software as a Service?

Software as a Service Application in China Market

Figure: Software as a Service Adoption Rate By Country in Asia/Pacific Region

China Software as a Service Market Size, 2007

Figure: China Software as a Service Market by Geography, 2007

China Software as a Service Market Competitive Landscape

Overall Competitive Analysis

Traditional IT Service Providers

Traditional Independent Software Vendors

Traditional Application Service Providers

Software as a Service Application in China's Small and Medium-Sized Business Market

Software as a Service Suitable for China's Small and Medium-Sized Business Market?

Software as a Service Status in China's Small and Medium-Sized Business Market

Figure: Comparison Between China Small and Medium-Sized Businesses' Informationalization Adoption Rate in 2006 and 2007

Software as a Service Functions Adopted by China Small and Medium-Sized Businesses

Figure: Major Software as a Service Functions Adopted by China Small and Medium-Sized Businesses

Software as a Service Adoption Rate in Different Industries

Figure: Current Software as a Software Adoption Rate in Each Industry

Figure: Software as a Service Functions Adopted by Three Major Industries

Major Functions in Different Sized Enterprises

Figure: Current Software as a Service Adoption Rate by Customer Size

Figure: Major Functions in Different Sized Enterprises

Buying Behavior of China's Small and Medium-Sized Businesses on Software as a Service

Payment Preference of China Small and Medium-Sized Businesses

Figure: Payment Preference of China Small and Medium-Sized Businesses

Acceptable Price on Software as a Service of China Small and Medium-Sized Businesses

Figure: Acceptable Unit Price on Software as a Service of China Small and Medium-Sized Businesses

Figure: Acceptable Total Cost on Software as a Service of China Small and Medium-Sized Businesses

Cost Proportion on Software as a Service within Small and Medium-Sized Businesses' IT Investment

Figure: Cost Proportion on Software as a Service within Small and Medium-Sized Businesses' IT Investment

Major Concerns on Software as a Service

Major Concerns on Online Software

Figure: Major Concerns With Software as a Service Solutions

Major Concerns on Software as a Service Vendors

Figure: Major Concerns With Software as a Service Vendors

Feedback from Software as a Service Users

Expectation and Satisfaction

Figure: Expectations of Software as a Service and Satisfaction With Software as a Service

Dissatisfaction Reasons

Figure: Dissatisfaction Reasons With Software as a Service

Facility Quantification

Figure: Facility Qualification Will Drive Software as a Service Adoption

Future Outlook

Overall Market Forecast

Figure: China Software as a Service Revenue Forecast, 2007 - 2012

Developing Trends

Solutions Trends

Planned Solutions on Software as a Service

Figure: Solution Adoption Trends of Software as a Service Model in Next One to Two Years

Unplanned Solution on Software as a Service

Figure: Unplanned Solutions on Software as a Service in Next One to Two Years

Industry Trends

Figure: Planned Software as a Service Adoption Status by Industry

Figure: Software as a Service Solution Adoption Trends by Industry

Company Size Trends

Figure: Planned Software as a Service Adoption Rate by Customer Size

Figure: Software as a Service Solution Adoption Trends by Customer Size

Opportunities in China's Small and Medium-Sized Business Software as a Service Market

Challenges in China's Small and Medium-Sized Business Software as a Service Market

Vendor Profiles

eAbax

Overall Software as a Service Strategy

Service Strategy

Price Strategy

Channel and Alliance Strategy

MainOne

Overall Software as a Service Strategy

Service Strategy

Price Strategy

Channel and Alliance Strategy

Kingdee

Overall Software as a Service Strategy

Service Strategy

Price Strategy

Channel and Alliance Strategy

SAP

Overall Software as a Service Strategy

Service Strategy

Price Strategy

Channel and Alliance Strategy

800APP

Overall Software as a Service Strategy

Service Strategy

Price Strategy

Channel and Alliance Strategy

Xtools

Overall Software as a Service Strategy

Service Strategy

Price Strategy

Channel and Alliance Strategy

Ufida

Overall Software as a Service Strategy

Service Strategy

Price Strategy

Channel and Alliance Strategy

Alisoft

Overall Software as a Service Strategy

Price Strategy

Channel and Alliance Strategy

Essential Guidance

IDC Recommendations for Software as a Service Providers

IDC Recommendations for China Small and Medium-Sized Businesses

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Related Research

Definitions

Solution definitions

China Regions

Table: China Regional Markets, 2007

Synopsis

Abstract

This IDC study provides an overview of the current status of the China SaaS application market and a forecast for the next five years. It also includes the competitive landscape and end users feedback and buying behavior.

SaaS delivery facilitates the way for SMBs' IT adoption. We can see more opportunities of SaaS application in the China SMB market. However, there is still potential for improvement because this market is still at the initial stage.

"Feedback from both existing and potential SaaS users indicates that China SMBs have recognized the principal characteristics of SaaS. Between the two groups, concerns are roughly equal on the top 3 factors while largely differing from the rest. Due to better focus for the top 3 factors combined with a growing buying attitude, we anticipate that online software is getting closer to meeting SMBs' generic demands on informationalization. Concerns regarding the big gap between the two groups shows that without applying real online software, SMBs cannot easily remove their worries", notes Vivian Yu, senior service analyst, IDC China.

" We find that SMBs do not have high satisfaction with the TCO of SaaS applications. That will run counter to SMBs' initial desires. However, with the pressure for profits, it is hard to let SaaS vendors reduce products prices ceaselessly. To SaaS vendors, there will be more challenges in the balance of increasing profits and customers' satisfaction. Furthermore, the methods that offer more value-add service products and increase customer adherence rate for the novice can be taken into consideration", says Emily Bian, software analyst, IDC China.



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