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Online Advertising Strategies of APEJ Companies, 2007Published by: IDC Published: Jun. 11, 2008 - 11 Pages Table of ContentsTable of Contents IDC Opinion In This Study Introduction Methodology Study Design Sample Definition Quotas and Sample Achievement Table: Sample Achievement Profile of Sample Table: Industry Classification by Country (%) Table: Full-Time Employees in Organizations by Country (%) Situation Overview Figure: Diffusion of Innovations Model Online Ad Formats in 2007 Figure: Marketing Methods Used, 2007 Figure: Proportion of the Total Ad Budget Spent, 2007 Figure: Reasons for Advertising Online by Country, 2007 Online Ad Creatives in 2007 Figure: Key Target Audience of Online Ads by Country, 2007 Figure: Main Objectives of Online Ads by Country, 2007 Figure: Sources of Online Ad Creatives by Country, 2007 Future outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study aims to obtain insights on companies' usage of the Internet as an advertising channel, based on the results of business surveys conducted in five key countries in Asia/Pacific (excluding Japan) or APEJ. "Keyword search is the most popular format in the region, followed closely by banner ads. Applying the Diffusion of Innovations model, the five APEJ online advertising markets are therefore at various phases of development, with Korea in the lead, followed by Singapore and Australia, China, and finally India," says Debbie Swee, market analyst, Emerging Technologies Advisory Services, IDC Asia/Pacific. Get Full Details About This Report >> |
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