The Power 100 - The World’s Most Powerful Spirits and Wine Brands - Management Briefing

Published by: just-drinks

Published: Jun. 30, 2008 - 28 Pages

Table of Contents

Introduction

Methodology

Scoring

Hard measures

Soft measures

The panelists

Key issues

US/world economy

Consolidation vs. innovation

Brand depth

New world vs. old world

The biggest movers - going up

Johnnie Walker

Patrón

Hennessy

Jim Beam

Hardy’s

The biggest movers - going down

Larios

100 Pipers

Kahlúa

Southern Comfort

Gordon’s Gin

The top ten

Smirnoff

Johnnie Walker

Bacardi

Martini

Hennessy

Absolut

Jack Daniel’s

Chivas Regal

Baileys

Ballantine’s

The top sectors

The strongest brands

The biggest brand owners

Countries of origin

The top 100

List of tables

Table 1: The top ten brands

Table 2: The most powerful sectors

Table 3: The most powerful whisk(e)y brands

Table 4: The most powerful vodka brands

Table 5: The most powerful flavoured spirits brands

Table 6: The most powerful rum brands

Table 7: The most powerful still light wine brands

Table 8: The most powerful brandy brands

Table 9: Most powerful sparkling wine and Champagne brands

Table 10: The most powerful light apéritif brands

Table 11: Most powerful Tequila brands

Table 12: The most powerful gin brands

Table 13: The strongest brands by brand score

Table 14: The strongest brands by share of market

Table 15: The most powerful drinks brands with fastest growth prospects

Table 16: The most powerful drinks brands by awareness

Table 17: The most powerful drinks brands by heritage

Table 18: The most powerful drinks brands by premium price positioning

Table 19: The most powerful drinks brands by market scope

Table 20: The most powerful drinks brands by relevancy

Table 21: The most powerful drinks brands by brand perception

Table 22: The biggest brand owners

Table 23: The most powerful countries of origin

Table 24: Scotland

Table 25: The US

Table 26: France

Table 27: Russia

Table 28: Cuba

Table 29: Italy

Table 30: Mexico

Table 31: England

Table 32: The top 100 brands

Abstract

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