Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

The Future of Fairtrade - Opportunities and Challenges - Management Briefing

Published by: just-food

Published: Jun. 30, 2008 - 28 Pages


Table of Contents


Introduction


From campaign to brand


Contrasting national profiles


Flagship categories and newer concepts


The Fairtrade mark and international harmonisation


Moving into the mainstream


Responding to critics, perceptions of value and retail pricing


New markets, regionalisation and cross-border licensing


Increasing producer involvement


Adding value at source


Conclusion

Abstract

Fairtrade has come a long way since the launch of the Max Havelaar Fairtrade Certification Mark in the Netherlands in 1988. Having been founded by activists, Fairtrade today can no longer be defined merely as a campaign. It is a recognisable and increasingly potent, international brand.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008