Global Market Review of Performance Apparel - Forecasts to 2014 : Market Research Report

Global Market Review of Performance Apparel - Forecasts to 2014

Published by: just-style

Published: Jun. 30, 2008 - 65 Pages

Chapter 1 Executive summary
Chapter 2 Introduction: Why is performance important?; Performance is now expected; Report coverage
Chapter 3 Performance apparel defined: Theme of the 2008 report; Performance apparel defined; Sports, sports participants and sportswear; Definitions of sportswear (according to SGMA); Total sports apparel; Active sports apparel; Sports-licensed apparel; Performance sportswear; Performance protective wear; Definitions of corporate wear and protective wear; Workwear; Career wear; Corporate casual wear; Uniforms; Protective clothing; Performance apparel as garments, fabrics and trims, fibres and treatments
Chapter 4 Performance apparel market estimates: Explanation of the methodology for calculating performance apparel market estimates; The 2004 performance apparel market; The global performance apparel sportswear market; The global performance apparel protective wear market; The 2008 performance apparel market; The global performance apparel sportswear market; The global performance apparel protective wear market; The 2014 performance apparel market; The global performance apparel sportswear market; The global performance apparel protective wear market; The just-style annual trend line, 2004-2014; The world market for performance apparel at wholesale prices in 2008 and 2014
Chapter 5 Performance apparel market dynamics: Introduction and performance apparel history; The product life cycle; Context; Phases of the product life cycle; Micro level: Industry players; Protective wear companies; Sportswear companies; Customers; Protective wear customers; Sportswear customers; Protective wear suppliers; Sportswear suppliers; The revenge of suppliers; Protective wear competition; Sportswear competition; Complementors; Macro level: Non-industry issues; Economic deterioration (credit crunch); Sportswear as fashion; Sports performance participation; Regulation; The environment and corporate social responsibility; Industrialisation in the developing world; Scenario 1: Fit into a new market - successful commoditisation; Scenario 2: Extension to fit an existing or similar market; Scenario 3: Immediate withdrawal and replacement; Portfolio management and the optimal product development path; The quest for the optimal path; Looking into the future (long tail theory); Is there a possibility of enlarging the market?
Chapter 6 Safeguarding the human body: The US Army Casualty Care programme; The University of Ulster’s Smart Clothes project; Smartex’s smart clothes; Thermal monitoring; EU involvement; PSV Eindhoven: Football meets sports medicine; Shoe technology
List of figures: Figure ES1: Phases of the performance apparel life cycle; Figure 1: Sports/product category matrix; Figure 2: Performance protective wear matrix; Figure 3: Players in the performance apparel sector; Figure 4: Phases of the performance apparel life cycle; Figure 5: Attributes of DuPont Sorona fibre; Figure 6: Contextual fit; Figure 7: A new view of movement within the pyramid of needs; Figure 8: Pull marketing - Triumph, Eurojersey and Invista; Figure 9: Forces for commoditisation; Figure 10: Long tail theory
List of tables: Table 1: Example sports that have UK associations; Table 2: US sports ranked by participants, SGMA survey 2007; Table 3: Retail and wholesale prices and costs for performance apparel, using a waterproof jacket as an example (US$ and %); Table 4: The performance apparel market, 2004 and 2008 (US$bn and %); Table 5: The just-style performance apparel market trend line, 2004-2014 (US$bn and %)

Abstract

The global market size of performance sportswear is currently estimated at US$6.40bn, having risen 19.4% over the last four years, and is expected to grow a further 18.75% to US$7.6bn by 2014. This latest report provides a comprehensive review of the global performance apparel market, including a definition of the market, market estimates 2004-2014, market dynamics and key strategic issues, evolution of the market (past present and future) and the use of textiles in safeguarding the health of the human body.

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Global Market Review of Performance Apparel - Forecasts to 2014

Table of Contents

Abstract