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2008 Global Digital Media - Advertising and Marketing

Published by: Paul Budde Communication Pty Ltd

Published: Apr. 29, 2008 - 98 Pages


Table of Contents



1. Digital Media and Advertising

1.1 Digital media - advertising overview, statistics & forecasts

1.1.1 Digital media advertising analysis

1.1.2 Global advertising statistics

1.1.3 Internet advertising

1.1.4 New media advertising

1.1.5 Mobile advertising

1.1.6 TV advertising to struggle

1.1.7 Dubious advertising tactics

2. Digital Media Marketing Strategies

2.1 Marketing strategies

2.1.1 Introduction: the changing role of marketing due to digital media

2.1.2 Internet companies taking over the bat

2.1.3 Simultaneous media users

2.1.4 The key drivers of growth

2.1.5 The role of service providers

2.1.6 Customer loyalty

2.1.7 Permission-based marketing

2.1.8 Advertising

2.2 Permission-based marketing

2.2.1 Permission based: 65% of residential New Media market by 2015

2.2.2 Banners and SPAM are the Ford T-models

2.2.3 Permission-based marketing

2.2.4 Customer Relationship Management (CRM)

2.3 Location-based marketing

2.3.1 Global Navigation Satellite Systems (GNSS)

2.3.2 Location-Based Services (LBS)

2.3.3 Global Positioning System (GPS)

3. The Media Industry

3.1 Digital media and the media industry

3.1.1 Introduction

3.1.2 Continental shift in competition

3.1.3 Distinct industry realignments

3.1.4 TV broadcasters

3.1.5 Radio broadcasters

3.1.6 Newspaper publishers

3.1.7 The video and DVD rental companies

4. Internet Media Companies

4.1 Digital media and Internet companies

4.1.1 Introduction and analyses

4.1.2 Internet media companies

4.1.3 Key areas for Internet media companies

4.1.4 Search services seen as central

4.1.5 Case study - Google, the leader

4.1.6 Key developments

4.2 Net neutrality analysis

4.2.1 Introduction

4.2.2 Network neutrality - a global issue

4.2.3 Carriers in competition with content providers

4.2.4 Network neutrality and non-discrimination

4.2.5 Developments in the USA

4.2.6 No-one owns the Internet

5. Regional Overviews

5.1 North America

5.2 Latin America

5.2.1 Overview

5.2.2 E-commerce

5.3 Europe

5.4 Africa/Middle East

5.4.1 Africa

5.4.2 Middle East

5.5 Asia

5.5.1 Market overview

5.5.2 China

5.5.3 Hong Kong

5.5.4 Japan

5.5.5 Taiwan

5.5.6 South Korea

5.5.7 India

5.5.8 Singapore

5.5.9 Malaysia

5.5.10 Thailand

5.6 Pacific region

5.6.1 Australia

5.6.2 New Zealand

6. Glossary of Abbreviations

List of Tables

Table 1 - Worldwide spending on convergent platforms by consumers - 2006; 2011

Table 2 - Global advertising market revenue - 2007; 2012

Table 3 - Global online advertising spend - 2007; 2010

Table 4 - USA online advertising spend - 2000 - 2007

Table 5 - Percentage of total US online advertising spending - top four portals - 2006 - 2007

Table 6 - Worldwide Internet users - 1990 - 2008

Table 7 - Global interactive advertising revenue - 2007; 2012

Table 8 - Global online game advertising spend - 2007 - 2008; 2012

Table 9 - Global social networking advertising spend - 2006 - 2008; 2011

Table 10 - Online users and other media

Table 11 - Worldwide LBS revenue - 2007; 2013

Table 12 - Worldwide LBS subscribers - 2011

Table 13 - Worldwide market share of mobile phones equipped with GPS - 2006 - 2009

Table 14 - Search engine worldwide market share - early 2008

Table 15 - Online search market share - top 4 search engines in the US - Jan - Dec 2007

Table 16 - Revenue market share of total US online advertising spend - Google, Yahoo, AOL, Microsoft MSN - 2006 - 2007

Table 17 - US online advertising revenues and market shares - 2007

Table 18 - Online advertising revenue and forecasts - 2005 - 2010

Table 19 - Market shares key online advertising markets - 2005 - 2006; 2010

Table 20 - Market shares by major players - 2005 - 2006

List of Exhibits

Exhibit 1 - Digital media marketing commandments

Exhibit 2 - Anarchy Online by Funcom

Exhibit 3 - Why mobile marketing won’t work

Exhibit 4 - Telecommunication convergence

Exhibit 5 - Banner ads

Exhibit 6 - Permission-based business model

Exhibit 7 - Early adopters

Exhibit 8 - Examples of LBS services on mobile phones

Exhibit 9 - Assisted GPS (A-GPS)

Exhibit 10 - Location Based Systems (LBS) applications by market division

Exhibit 11 -GPS applications and industry use

Exhibit 12 - Examples of leading Internet media companies

Exhibit 13 - Key areas of focus for Internet media companies

Exhibit 14 - Internet media companies - alliance/merger examples

Exhibit 15 - Implications of ending net neutrality

Exhibit 16 - Key digital media advertising companies

Exhibit 17 - Why mobile marketing won’t work

Abstract

This annual report offers a wealth of information and analyses on the worldwide advertising and marketing sector in relation to Digital Media developments. It includes information and statistics on the worldwide advertising industry with a focus on online advertising developments. The report provides an overview of the key Internet Media players and their activities and a case study on the industry leader, Google. It includes an overview of marketing strategies such as permission and location based marketing. Information at a regional level is also provided for the Americas, Europe, Middle East, Africa and Asia Pacific.

Subjects covered include:
  • Advertising market including statistics and forecasts;
  • Digital Media marketing strategies;
  • Permission based marketing;
  • Location based marketing;
  • Media industry analyses;
  • Internet Media company activities;
  • Case study on market leader Google;
  • Net neutrality analysis;
  • Regional information and statistics.


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