Waiting for WiMAX—US Consumers Want More From Wireless Broadband

Published by: In-Stat

Published: Jun. 4, 2008 - 49 Pages

Table of Contents

Executive Summary

Introduction

Methodology

Current Experience With Wireless Broadband

Current Usage

Reasons for Being Discouraged From Using Public Wireless Broadband

What People Like Most and Least About Cellular Data

What People Like Most and Least About Wi-Fi

Usage Trends

Willingness to Pay

Service Selection

Criteria Used to Select Wireless Broadband Provider

Choosing Between Cellular, Wi-Fi, and WiMAX

When Not Considering Price or Usage Restrictions

When Considering Price and Usage Restrictions

Marketing WiMAX

What People Find Attractive About the Service

Willingness to Pay for Device

Competitive Threat to Fixed Broadband Services

Recommendations

List of Tables

Table 1. Reasons for Being Discouraged From Using Wireless Broadband, by Primary Access Device

Table 2. Reasons for Being Discouraged From Using Wireless Broadband, by Technology Adoption Curve

Table 3. 3G Cellular Attributes Most Liked by Respondents, by Primary Access Device

Table 4. 3G Cellular Attributes Most Liked by Respondents, by Who Pays for the Service

Table 5. 3G Cellular Attributes Least Liked by Respondents, by Primary Access Device

Table 6. 3G Cellular Attributes Least Liked by Respondents, by Who Pays for the Service

Table 7. Wi-Fi Attributes Most Liked by Respondents, by Primary Access Device

Table 8. Wi-Fi Attributes Least Liked by Respondents, by Primary Access Device

Table 9. Wi-Fi Attributes Least Liked by Respondents, Technology Adoption Curve

Table 10. Expectations for Using Public Wireless Broadband in 2008 versus 2007, by Primary Access Device

Table 11. Expectations for Using Public Wireless Broadband in 2008 versus 2007, by Who Pays for the Service

Table 12. Who Pays for Wireless Broadband, by Primary Access Device

Table 13. Willingness to Pay for Wireless Broadband, by Primary Access Device

Table 14. Criteria Used in Selecting Wireless Broadband, by Primary Access Device

Table 15. Most Important Criterion Used in Selecting Wireless Broadband, by Who Pays for the Service

Table 16. Wireless Broadband Service Descriptions

Table 17. Wireless Broadband Service Respondents Most Preferred, by Primary Access Device

Table 18. Wireless Broadband Service Respondents Most Preferred, by Primary Access Device—Tap Panel

Table 19. Wireless Broadband Service Respondents Most Preferred, by Who Pays for the Service

Table 20. Wireless Broadband Service Descriptions, With Usage Limits and Pricing

Table 21. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing—by Primary Access Device

Table 22. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing—by Who Pays for the Service

Table 23. Why Consumer Would Want WiMAX, by Primary Access Device

Table 24. Why Consumers Would Want WiMAX, by Who Pays for the Service

Table 25. Interest in a Wireless Broadband Service that Allows Them to Connect Multiple Devices, by Primary Access Device

Table 26. Willingness to Switch Current Broadband Provider for One That Combines Home and Away Access, by Primary Access Device

List of Figures

Figure 1. Previous Experience Accessing Wireless Broadband in Public

Figure 2. Reasons for Not Having Previously Used Wireless Broadband in Public

Figure 3. Reasons for Being Discouraged From Using Wireless Broadband

Figure 4. 3G Cellular Attributes Most Liked by Respondents

Figure 5. 3G Cellular Attributes Least Liked by Respondents

Figure 6. Wi-Fi Attributes Most Liked by Respondents

Figure 7. Wi-Fi Attributes Least Liked by Respondents

Figure 8. 2006 versus 2007 Public Wireless Broadband Usage

Figure 9. Expectations for Using Public Wireless Broadband in 2008 versus 2007

Figure 10. Who Pays for Wireless Broadband—General Consumer Survey

Figure 11. Who Pays for Wireless Broadband—TAP Survey

Figure 12. Criteria Used in Selecting Wireless Broadband

Figure 13. Most Important Criterion Used in Selecting Wireless Broadband

Figure 14. Criteria Used in Selecting Wireless Broadband

Figure 15. Most Important Criterion Used in Selecting Wireless Broadband

Figure 16. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX

Figure 17. Wireless Broadband Service Respondents Most Preferred

Figure 18. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX

Figure 19. Wireless Broadband Service Respondents Most Preferred

Figure 20. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX When Factoring Usage Limits and Pricing

Figure 21. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing

Figure 22. Percent of Respondents Showing Some Level of Interest in 3G Cellular, Wi-Fi, or WiMAX, When Factoring Usage Limits and Pricing

Figure 23. Wireless Broadband Service Respondents Most Preferred, When Factoring Usage Limits and Pricing

Figure 24. Why Consumers Would Want WiMAX

Figure 25. Interest in a Wireless Broadband Service That Allows Them to Connect Multiple Devices

Figure 26. Price Respondents are Willing to Pay Extra for a Laptop with WiMAX

Figure 27. Willingness to Switch Current Broadband Provider for One That Combines Home and Away Access

Figure 28. Source of Clearwire’s Customer Base

Figure 29. Willing to Pay Current Home Broadband Provider for Wireless Broadband

Figure 30. Preferred Wireless Broadband Pricing Method

Abstract

• Likes and dislikes of 3G cellular and Wi-Fi
• Service selection criteria
• Measure of respondents interest in 3G cellular, Wi-Fi, and WiMAX services
• Data on what service providers need to do to market WiMAX services
• Willingness to switch from current fixed broadband provider for WiMAX

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