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Demand for SaaS Business Applications Segmented by US Vertical Market

Published by: In-Stat

Published: Jun. 3, 2008 - 59 Pages


Table of Contents


Executive Summary

Definition of Applications in Survey:

Business Management Application Usage

Survey Guidance Given to Respondents

Take Rates for Hosted Applications Vary by Function

Hosted Deployments Lag In-House Deployments

Business Management Application Implementations by Vertical Market

Customer Relationship Management-Type Application Implementations by Vertical Market

Enterprise Resource Planning-Type Application Implementations by Vertical Market

Human Resources/Talent Management-Type Application Implementations by Vertical Market

Supply Chain Management-Type Application Implementations by Vertical Market

Web Collaboration-Type Application Implementations by Vertical Market

Current Hosted Application Users Satisfied With Services

Satisfaction With Hosted Business Management Applications by Vertical Market

Multiple Factors Seen as Important Benefits of SaaS Business Applications

Important Potential Benefits of Using Hosted Business Applications by Vertical Market

Hosted Business Applications Offer Savings of 34% Compared to Installed Applications

Annual Savings of Using Hosted Applications by Vertical Market

What Leads to Dissatisfied Hosted Business Management Ap Users?

Main Reasons for Using Hosted Business Aps Less in the Future by Vertical Market

Who Do Users of Hosted Applications Turn To?

Type of Provider Used for Business Management Applications by Vertical Market

Why Are Businesses Not Using SaaS?

Why the Lack of Interest in Hosted Business Management Applications?

Main Reason for Lack of Interest in Hosted Applications by Vertical Market

Office Productivity Applications

Current Office Productivity Applications Usage

Office Productivity Application Implementations by Vertical Market

Current Hosted Office Productivity Applications Users

What Are the Adoption Drivers for Current Hosted Application Users?

Important Potential Benefits of Using Hosted Productivity Applications by Vertical Market

Satisfaction With Hosted Office Productivity Applications is Good, But Not Great

Level of Satisfaction With Using Hosted Productivity Applications by Vertical Market

Recommending Using Hosted Productivity Applications by Vertical Market

Future Usage of Hosted Productivity Applications by Vertical Market

What Would Current Users Be Willing to Pay For?

Features Desired from Hosted Productivity Application Users by Vertical Market

Who Do Current Users Turn to as Providers of Hosted Applications?

Types of Providers of Hosted Productivity Applications by Vertical Market

Future Office Productivity Application Plans by Vertical Market

Current Installed Users Who are Going to Switch to or Try Hosted Applications

Why Try Hosted Applications?

Important Potential Benefits of Hosted Productivity Applications by Vertical Market

Who Will They Turn to as Providers of Hosted Applications?

Providers Turned to for Hosted Productivity Applications by Vertical Market

Current Installed Users With an Interest in Hosted Applications

Can Anything Stoke the Interest of Installed-License Users in Hosted Applications?

Interest in Hosted Productivity Applications by Vertical Market

What Drives Interest in Hosted Office Productivity Applications Among Curious Office Users?

Important Potential Benefits of Hosted Productivity Applications by Vertical Market

Steadfast Installed Users

Why the Lack of Interest in Hosted Productivity Applications?

Main Reason for Disinterest in Hosted Productivity Applications by Vertical Market

Summary

Methodology

Vertical Definitions

Glossary

Related In-Stat Reports

Appendix

List of Tables

Table 1. US Business Application Hosting Revenues 2007-2012

Table 2. Private Sector Firms More Likely to Use Business Management Applications

Table 3. Healthcare Market Among Most Satisfied With Hosted Business Management Applications

Table 4. Scalability and Accessibility of Hosted Applications are Crucial Benefits

Table 5. Professional Services Market Most Likely to Save With SaaS

Table 6. Reasons for Churn Vary by Vertical Market

Table 7. Software Companies Turned to Most Often as SaaS Provider by All Four Major Vertical Markets

Table 8. Reasons for Disinterest in SaaS Vary Greatly by Vertical Market

Table 9. Education Market the Least Likely to Use Hosted Productivity Applications

Table 10. Potential Benefits of Hosted Productivity Applications Vary Across Vertical Markets

Table 11. Government Users of Hosted Productivity Applications Less Than Satisfied

Table 12. Hosted Productivity Application Users in Education Market Most Likely to Recommend Them

Table 13. Healthcare Market Most Likely to Use Hosted Productivity Applications More in Next Year

Table 14. Healthcare Market Shows Interest in Additional Features

Table 15. Most Vertical Markets Look to Software Companies for Hosted Productivity Applications

Table 16. Professional Services Market the Most Likely to Experiment With Hosted Productivity Aps

Table 17. Importance of Potential Benefits of Hosted Productivity Applications Vary by Vertical Market

Table 18. Software Companies the Most Likely Provider of Hosted Aps Across All Vertical Markets

Table 19. Private Sector Firms Slightly More Interested in Hosted Applications Than Public Firms

Table 20. Important Potential Benefits of Hosted Productivity Applications by Vertical Market

Table 21. Reasons for Disinterest in Hosted Productivity Applications Vary Across Vertical Markets

Table 22. Business Management Application Implementation Status

Table 23. Non-SaaS User Interest in Trying Hosted Applications in Next 12 Months

List of Figures

Figure 1. Total US Market View of Business Management Application Implementations

Figure 2. More Than One-Third of Professional Services Market Addressable for Hosted CRM

Figure 3. Roughly Only One in Ten Firms Have No Plans for ERP Implementations

Figure 4. Few New HR/Talent Management Application Implementations in the Healthcare Market

Figure 5. Private Sector Firms the Most Likely to Implement Hosted SFA-Type Applications

Figure 6. Only 2% of Public Sector Firms Plan New Hosted SCM-Type Application Implementations

Figure 7. Web Collaboration Applications the Most Likely Applications to be Hosted

Figure 8. Over 80% of Current Hosted Business Ap Users Will Use Them as Much or More in Next Year

Figure 9. TCO Not the Only Benefit to Current or Future SaaS Users

Figure 10. Only 4% Say There is No TCO Benefit to Hosted Business Applications

Figure 11. Security and Poor Support Leading to Churn

Figure 12. Software Companies Turned to Most Often as Hosted Applications Providers

Figure 13. Little Interest in Hosted Applications Among Current Non-Hosted Applications Users

Figure 14. Reasons for Disinterest in Hosted Applications Vary by Size of Business

Figure 15. Traditional Licenses Solely Used by Three-Quarters of US Market

Figure 16. Multiple Benefits Resonate With Current Hosted Productivity Applications Users

Figure 17. Majority of Current Hosted Applications Users Only Moderately Satisfied

Figure 18. Four Out of Five Users Would Recommend Using Hosted Productivity Applications

Figure 19. 83% of Hosted Productivity Applications Users Plan to Use as Much or More in Next Year

Figure 20. Providers Could Potentially Charge for Extra Features

Figure 21. Preferred Providers of Hosted Productivity Applications Vary

Figure 22. Not Much Demand for Hosted Applications Expected Among Current Installed License Users

Figure 23. TCO and Accessibility are Key Potential Benefits for the Hosted-Curious

Figure 24. Pure-Play Productivity Applications Providers Will See Market Share Gains in Next Year

Figure 25. Not Much Interest in Using or Trying Hosted Applications Among Current Installed Users

Figure 26. Same Benefits Resonate With Hosted-Curious Installed Productivity Users

Figure 27. Lack of TCO Benefit the Main Reason for Disinterest among Installed License Users

Figure 28. Respondents’ Knowledge of Organization’s Business Software

Figure 29. Respondents’ Role in the Procurement of Organization’s Business Software

Abstract

SaaS (Software as a Service) is creating a lot of hype in the market place as an alternative to traditional, installed licenses for business management applications. In its March 2008 SaaS survey, In-Stat asked US-based survey respondents about their usage of six specific business function-related applications delivered in the SaaS model: CRM, ERP, SCM, HR, Salesforce automation, and Web collaboration applications.

In-Stat also questioned respondents about their use of Microsoft Office-esque productivity applications (word processing, spreadsheet, and presentation applications) delivered as a service specifically to gauge the impact that SaaS productivity applications might have on Microsoft's dominant position in this space.

This report is broken out into two sections; the first focuses on demand for business function-related SaaS applications, the second focuses on demand for SaaS productivity applications. Covered are the crucial reasons why businesses are or are not interested in these applications, as well as who they turn to as providers.

Survey data showing SaaS adoption drivers and inhibitors is segmented into four vertical markets:
  • Education
  • Government
  • Healthcare
  • Professional Services
Survey data from these four vertical markets is presented and compared to results from respondents across the entire US market.

A forecast of total US business application hosting revenues through 2012 is also included.

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