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Published by: Key Note Publications Ltd
Published: Jun. 1, 2008 - 86 Pages
Table of Contents
- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- By Type of Outlet
- By Type of Drink
- MARKET TRENDS
- Growth in Sales Through Multiple Grocers
- Concentration in Supply
- Social and Fashion Trends
- The Anti-Alcohol Lobby
- ECONOMIC TRENDS
- Population
- Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007
- Gross Domestic Product
- Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007
- Inflation
- Table 3: UK Rate of Inflation (%), 2003-2007
- Unemployment
- Table 4: Actual Number of Unemployed Persons in the UK (million), 2003-2007
- Household Disposable Income
- Table 5: UK Household Disposable Income per Capita (£), 2003-2007
- MARKET POSITION
- The UK
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 6: The UK Market for Take-Home Alcohol at Current Prices and Constant 2003 Prices (£m at rsp), 2003-2007
- Figure 1: The UK Market for Take-Home Alcohol at Current Prices (£m at rsp), 2003-2007
- Price Trends
- Table 7: Retail Price Indices for Take-Home Alcohol by Type of Drink (2003=100), 2003-2007
- BY MARKET SECTOR
- Table 8: The UK Market for Take-Home Alcohol by Type of Drink at Current Prices (£m at rsp), 2003-2007
- Table 9: The UK Market for Take-Home Alcohol by Type of Drink at Current Prices (£m at rsp and %), 2003 and 2007
- Figure 2: The UK Market for Take-Home Alcohol by Type of Drink at Current Prices (%), 2007
- Wine
- Spirits and Liqueurs
- Beer
- Cider and Ready-to-Drink Spirits
- Other Alcohol
- 3. Industry Background
- RECENT HISTORY
- NUMBER OF COMPANIES
- Table 10: Number of UK VAT-Based Enterprises Engaged in the Retail Sale of Alcoholic and Other Beverages by Turnover Sizeband (£000, number and %), 2001-2007
- EMPLOYMENT
- Table 11: Number of UK VAT-Based Local Units Engaged in the Retail Sale of Alcoholic and Other Beverages by Employment Sizeband (number and %), 2007
- REGIONAL VARIATIONS IN THE MARKETPLACE
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- KEY TRADE ASSOCIATIONS
- 4. Competitor Analysis
- THE MARKETPLACE
- Table 12: The UK Market for Take-Home Alcohol by Type of Retailer by Value (%), 2003 and 2008
- Grocers
- Drinks Specialists
- Independents, Franchises and Symbol Groups
- MARKET LEADERS
- Table 13: The Leading Retailers of Take-Home Alcohol by Number of UK Outlets, 2008
- THE LEADING MULTIPLE GROCERS
- Table 14: The ‘Big Four’ UK Grocers — Financial Results (£m), 2005-2007
- Tesco PLC
- ASDA Group Ltd
- J Sainsbury PLC
- Wm Morrison Supermarkets PLC
- Other Companies
- THE LEADING DRINKS SPECIALISTS
- Thresher Group (Thresher Wines Holdings Ltd)
- Bargain Booze Ltd
- Oddbins Ltd
- Booze Buster (Wine Cellar Ltd)
- Majestic Wine PLC
- Other Companies
- OUTSIDE SUPPLIERS
- Table 15: The Leading Suppliers of Alcoholic Drinks to the UK Take-Home Market and Their Brands, 2008
- MARKETING ACTIVITY
- Main Media Advertising
- Table 16: Main Media Advertising Expenditure by Specialist Alcohol Retailers (£000), 2007
- Other Marketing Activity
- 5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 6. Buying Behaviour
- PURCHASERS OF TAKE-HOME ALCOHOL
- Table 17: Purchasers of Take-Home Alcohol by Sex, Age, Social Grade and Region (% of adults), 2007
- OTHER CONSUMER RESEARCH
- Penetration of Alcoholic Drinks
- Table 18: Penetration of Alcoholic Drinks by Sex, Age and Social Grade (% of adults), 2007
- Favourite Alcoholic Drinks
- Table 19: Favourite Alcoholic Drinks (% of adults), 2008
- The Leading Drink Brands
- 7. Current Issues
- INCREASED TAXES ON ALCOHOL
- CAMPAIGNS AGAINST ‘CHEAP’ ALCOHOL
- CHALLENGES TO THE SUPERMARKETS
- FASHIONABLE DRINKS
- ONLINE SHOPPING
- 8. The Global Market
- THE SUPPLY OF DRINKS
- DRINKS RETAILING
- TAXATION
- 9. Forecasts
- INTRODUCTION
- Population
- Table 20: Forecast UK Resident Population by Sex (000), Mid-Years 2008-2012
- Gross Domestic Product
- Table 21: Forecast Growth in UK Gross Domestic Product in Real Terms (%), 2008-2012
- Inflation
- Table 22: Forecast UK Rate of Inflation (%), 2008-2012
- Unemployment
- Table 23: Forecast Actual Number of Unemployed Persons in the UK (million), 2008-2012
- FORECASTS 2008 TO 2012
- Table 24: The Forecast UK Market for Take-Home Alcohol at Current Prices (£m at rsp), 2008-2012
- MARKET GROWTH
- Figure 3: The UK Market for Take-Home Alcohol at Current Prices (£m at rsp), 2003-2012
- FUTURE TRENDS
- Alcohol, Health and Prices
- Sector Trends
- 10. Company Profiles
- BARGAIN BOOZE LTD
- MAJESTIC WINE PLC
- ODDBINS LTD
- THRESHER WINES HOLDINGS LTD
- WINE CELLAR LTD
- 11. Further Sources
- Associations
- General Sources
- Government Sources
- Other Sources
- Bisnode Sources
AbstractKey Note estimates that the UK market for take-home alcoholic drinks was worth £13.55bn in 2007, representing a 2.1% increase on the figure for 2006 and a mere 7.7% growth in sales since 2003. The three largest sectors of the market, in terms of value, are wine, spirits and liqueurs, and beer.
Strong growth in the value of sales has been difficult to achieve because of the price competition among the multiple grocers (Tesco, ASDA, Sainsbury's and Morrisons), which now dominate the take-home market. However, the availability of `cheap' alcohol is controversial, because of concerns about its effects on health, as well as the fuelling of violence in UK town centres.
With the multiple grocers taking two-thirds of the take-home market, the specialist off-licences have been forced to merge in order to fight back. Today, only a handful of companies remain, led by Thresher Group. There are also some more specialised operators, such as Oddbins (wine shops), Majestic Wine (wine warehouses) and Bargain Booze (discount alcohol).
Economic uncertainty and pricing difficulties mean that Key Note is predicting fairly slow growth for the take-home market between 2008 and 2012. Some of the market's growth will come from the ban on smoking in on-trade premises, which may persuade smokers to drink at home.
The market will continue to be influenced by changes in fashion. Current examples of fashionable drinks include rosé wine and over-ice cider. For the next 5 years, an emphasis on cocktails, which have a cyclical pattern, is likely among younger drinkers.
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