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Top Ten Practices for Targeting the SME Market (Advisory Report)

Published by: Current Analysis Inc.

Published: Apr. 21, 2008 - 6 Pages


Table of Contents


Issue

- Describes the important industry trend or competitive issue that the report will examine.

Current Perspective

- Expanded analysis of the issue, looking at likely changes in the market and competitive landscape.

Recommended Vendor Actions

- Current Analysis' recommendations to vendors on potential actions they should take in response to the changes in the marketplace and the competitive landscape that will occur as a result of the trend.

Recommended Customer Actions

- Current Analysis' recommendations on what potential actions end-users should take in response to the trend, when deciding which vendors to work with.


Abstract

The diversity of the European SME market exposes carriers to strong competition from other fixed and mobile operators and systems integrators. This report provides a top-ten list of initiatives highlighting positive actions for capturing SMEs.


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