A Reporter's Primer on US DTV Transition With Links : Market Research Report

A Reporter's Primer on US DTV Transition With Links

Published by: In-Stat

Published: Apr. 1, 2008 - 23 Pages

DTV Transition Will Have Far-Reaching Effects and Provide Dozens of Story Opportunities
A Quick Look at Digital Terrestrial Television (DTT): 19.39 Megabits-per-Second (Mb/s) of Digital Data from Each DTV Station; What a Local Digital Terrestrial TV (DTT) Station Can Deliver
Over-Arching Industry Website for DTV Transition
Ten Constituencies Have a Stake in the DTV Transition: US Congress, FCC, and NTIA; US Full Power Broadcasters; US Low Power Broadcasters; US Consumers Who Currently Use an Antenna; US Consumers Who Currently Get Subscription TV; US Major Cable TV Companies; US Smaller Cable TV Companies; US Direct-to-Home Satellite Companies; US TelcoTV (IPTV) Companies; Consumer Electronics Manufacturers
Links to Reed Business Information Sites
Links to Consumer Electronic Product Reviews and Blogs
Links to Industry Associations
Technical Issues Pertaining to NTIA Subsidized Set Top Boxes
Major US Television Station Group Owners
List of Tables: Table 1. Components of AT&T Bundles that Include Wireless; Table 2. Cable Joint Venture Subscribers and US Market Share

Abstract

On February 17, 2009, nearly 1,600 full-power TV stations in the United States will turn off their analog transmissions. This epochal event will have many far-reaching effects on the entire television market. This primer presents "talking points" and contact information to permit reporters to quickly get up to speed on a wide variety of issues related to the DTV transition.

In-Stat performed a consumer survey in late 2007 with over 1,200 respondents. They were over age 18, had a broadband Internet connection to their home, and a TV set. We asked them to rate their level of awareness of the DTV transition. Younger females had simply not yet heard of the DTV transition, most males had heard of it. Only 50 to 54-year-old males showed high awareness and are making plans. You can use this data to target your articles to appeal to the audiences of your publication.

TEN constituencies have a stake in the DTV Transition:

US Congress, FCC, and NTIA
US Full Power Broadcasters
US Low Power Broadcasters
US Consumers Who Currently Use an Antenna
US Consumers Who Currently Get Subscription TV
US Major Cable TV Companies
US Smaller Cable TV Companies
US Direct-to-Home Satellite Companies
US TelcoTV (IPTV) Companies
Consumer Electronics Manufacturers

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A Reporter's Primer on US DTV Transition With Links

Table of Contents

Abstract