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Japanese Product Innovation Series Market Report: Chewing Gum

Published by: Datamonitor

Published: Jun. 6, 2008 - 30 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Total market review
This market showed continued decline in production in 2007
Sugarless, dental care and etiquette products are the focus of product development in 2007
Net supply to the Japanese market also decreased after the peak in 2003 / 2004
Imports and exports fluctuate over the years, and UAE is the biggest export destination in 2007
Sector analysis and trends on new product development
Sugarless products have grown to become the biggest category
Fruit plus mint has become a popular product flavor among chewing gum products
Etiquette (breath-freshening) products is expected to be the new focus
Company focus: Lotte, Cadbury and Meiji are the biggest three companies
Key products from Major manufacturers
APPENDIX
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Production and sales of total confectionery industry
Table 2: Supply and demand for chewing gum (tons)
Table 3: Imports of chewing gum products
Table 4: Exports of chewing gum products
Table 5: Top export destinations of chewing gum products in 2007
Table 6: Popular flavor and fragrances of chewing gum products
Table 7: Sales of chewing gum products from market leaders (JPY million)
List of Figures
Figure 1: Production volume, production value and retail sales of the chewing gum market
Figure 2: Market shares of types of chewing gum products in 2007
Figure 3: Annual production value of chewing gum by type (JPY million)
Figure 4: Key chewing gum products from Lotte Shoji
Figure 5: Key chewing gum products from Cadbury Japan
Figure 6: Key chewing gum products from Meiji Seika
Figure 7: Key chewing gum products from Ezaki Glico, Kracie Holdings and Bourbon


Abstract

Introduction

A regular round up of chewing gum market development and products launches from Japan.

Introduction

Both production and retail sales in 2007 of chewing gum products revealed approximately 3% decrease compared with 2006. Sugarless gum is the biggest sector in the market. Lotte, Cadbury and Meiji are the biggest three companies in the market in terms of sales. The United Arab Emirates is the biggest export destination of Japanese chewing gum products.

Highlights

The chewing gum sector accounted for 2.12% of the total confectionery market in 2007 in terms of production volume. The production volume was estimated to be 41,240 tons in 2007, revealing a decrease of 3.19% compared with 2006. Sugarless gum is the biggest category, with production value reached JPY 89 billion in 2007, and the trend of product development shows tooth-friendly products and breath-freshening products are the focus in the market. Fruit plus mint was a popular flavor among products launched in 2007. Lotte, Cadbury and Meiji are the biggest three companies. While Lotte is the clear leader, both Cadbury and Meiji showed positive growth amid the decline of the market.

Reasons to Purchase

This brief covers analysis of the chewing gum market in Japan in 2007, including production, sales, import and export. It contains trends of product development, including popular flavors and types of products. It also covers key product developments from leading manufacturers.


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