Indulgence and Health In Confectionery: Emerging natural, functional and wellness trends

Published by: Business Insights

Published: Jun. 1, 2008 - 126 Pages

Table of Contents

Indulgence and Health in Confectionery

Executive Summary

The healthy confectionery market

Market drivers

Innovation and NPD

Innovation trends

Conclusions

Chapter 1 Introduction

Market background

What is this report about?

Report structure

Chapter 2 The healthy confectionery market

Summary

Introduction

Better-for-you confectionery drives growth

Confectionery market value

By category

Healthy indulgence

Diet confectionery

Functional confectionery

Sports and energy bars

Company analysis

Zetar

Cadbury Schweppes

M&A of the year: Mars acquires Wrigley

Private label players

Global healthy confectionery market potential

Chapter 3 Market drivers

Summary

Introduction

Stagnation drives innovation

Rising number of diet-related illnesses

Junk food marketing

Health claims regulation

Targeting children (and gatekeepers)

Mobile phone and Internet marketing

Chapter 4 Innovation and NPD

Summary

Introduction

Category analysis

Chewing gum

Sugar confectionery

Chocolate

Snack bars

Regional analysis

Asia-Pacific

Europe

North America

South America

Middle East & Africa

Product tag analysis

Natural and organic

Premiumization

Diet-friendly

Flavor innovation

Flavor comparison to overall confectionery market

Innovative healthy savory flavor launches

Chapter 5 Innovation trends

Summary

Introduction

Trend analysis

Low and light

Natural and organic

Sports and energy

Wellness and wellbeing

Beauty

Healthy and natural

Indulgence through self-treating/rewards

The gender divide

Prevention and cure

Convenience (on-the-go, single-serve)

Innovative product examples

Functional

Chewing gum

Chocolate

Confectionery snack bars

Sugar confectionery

Next generation weight management

Premiumization

Chewing gum

Chocolate

Confectionery snack bars

Sugar confectionery

Sugar replacing ingredients

Targeting by age

Chapter 6 Conclusions

Summary

Introduction

European hotspot

Get real

Target specific health concerns

Optimize consumption occasions and consumer groups

Spread the brand story

Index

List of Figures

Figure 4.1: Percentage of healthy confectionery products launched in each category, 2004-2007

Figure 4.2: Percentage of healthy confectionery products launched, by category, 2004-2008

Figure 4.3: Trident Splash and Trident Soft

Figure 4.4: Sula Polza Prirody by Perfetti Van Melle

Figure 4.5: Lotte Zero Mild

Figure 4.6: Percentage of healthy confectionery products launched, by region, 2004-2007

Figure 4.7: Mentos Blast chewing gum

Figure 4.8: Rapunzel Organic Schokolade and Zotter chocolate bars

Figure 4.9: Bellybar Pregnancy Nutrition Chews, Kik Energy Balance Ginseng Gum and Origins

Sensory Therapy Chocolates Dark Chocolate Bars

Figure 4.10: Breick Diet Banadas en Chocolate

Figure 4.11: Elite Must Lychee Orange chewing gum

Figure 4.12: Sarotti Bio Vollmilch and Oekovital Bio Frutti-Mellows

Figure 4.13: Whitman’s Organic Milk Chocolate Eggs

Figure 5.14: Percentage of healthy confectionery new product launches, by trend, 2004-2007

Figure 5.15: Importance of key features for the success of a new confectionery product over the next three years

Figure 5.16: Choclatique’s Boutique Box of Assorted Chocolates, Wrigley’s Orbit sugar-free gum and Welch’s Fruit ‘n Yogurt Snacks

Figure 5.17: Tearrow Natural Tea Flavor Sugarless Gum, Choconella Passionate Organic Dark Chocolates, Premier Nutrition S-o-leil Organic Raw Food Bar and Bissinger’s Naturals Gummy Pandas

Figure 5.18: Sports and energy new product launches

Figure 5.19: New Tree chocolate, Ruth’s MacaPower Bars and Wellness Gummibonbons

Figure 5.20: Kanebo Cue Coenzyme Q10 Tablet, Amoriss and Hello Beauty Oligo Collagen
Marshmallows

Figure 5.21: XyliDent Pro Reducol Purukumi and Kracie Otoko Kaoru

Figure 5.22: Dove Vitalize Dark Chocolate, Vere Chocolate and Heart Chocolate Candy Bar with CM-X

Figure 5.23: Salba Life Krispy Rice Bars

Figure 5.24: Glico PosCA

Figure 5.25: Weight management new product launches

Figure 5.26: Estroven Sugar Free Calci-Fresh Calcium Gum

Figure 5.27: Nutpatch Hazelnut Nougat

List of Tables

Table 2.1: Value of the confectionery markets, Europe and US, ($m), 2006-2011

Table 2.2: Value of confectionery market by category, Europe and the US, ($m), 2006-2011

Table 2.3: Value of healthy-indulgent (HI) food consumption occasions, Europe and US, ($bn), 2006-2011

Table 2.4: Diet confectionery, Europe and US, ($m), 2001-2011

Table 2.5: Functional confectionery, Europe and US, ($m), 2001-2011

Table 2.6: Sports and energy bars, Europe and US, ($m), 2001-2011

Table 3.7: Drivers behind the purchase of a healthy versus a traditional confectionery product

Table 3.8: Prevalence of obesity in the six major markets by age (000s), 2005

Table 3.9: Prevalence of overweight in the six major markets by age (000s), 2005

Table 3.10: Prevalence of cardiovascular disease in seven major markets, 2005

Table 4.11: Top 20 product tags on healthy confectionery launches, 2005-2007

Table 4.12: Top 20 flavors in healthy confectionery launches, 2005-2007

Table 4.13: Top 20 flavors in overall confectionery launches, 2005-2007

Abstract

Indulgence and Health in Confectionery Emerging natural, functional and wellness trends

Business Intelligence for the Consumer Goods Industry

Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.

The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.

Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.

Key issues examined by this report...

• Concerns about marketing to kids. The concept of a ban on junk food is being debated around the world, as governments are choosing to step in and attempt to halt the increase in numbers of overweight and obese children and adults. Manufacturers including Kraft Foods, Mars, Nestlé, Unilever and General Mills have agreed that they will not advertise food and drink on the television, in print or on the Internet to young children, or promote products in primary schools.
• Obesity levels rising. Weight management is a growing trend within the global food and drinks marketplace. Although confectionery brands have been criticized for contributing to the rising number of overweight and obese people in the world, there is potential for credible and innovative brands to shake off this reputation and offer weight management products to people who are following low-calorie and/or low-fat diets.
• Stagnation drives innovation. The overall confectionery market does not have especially strong growth rates. It is an established, mature and long-standing category within the global food market, which is characterized by low but positive growth. Health offers new opportunities for growth.

Indulgence and Health in Confectionery Emerging natural, functional and wellness trends

The global healthy food market is growing in value and volume year-onyear driven by rising levels of diet-related illnesses such as obesity, type-2 diabetes and cardiovascular disease; as well as consumer interest in nutrition, and technological advances in the ingredients industry. Healthy confectionery would have been something of an oxymoron just a few years ago; traditionally representing the indulgence rather than health trend. However, as the industry and consumers have become increasingly health-conscious, the development of healthy confectionery has become an imperative NPD strategy to avoid a steady and inevitable decline in sales. Indulgence and Health in Confectionery is a new management report published by Business Insights that examines the strength of the major health related confectionery categories across geographies and also outlines some emerging category opportunities. Assess the trends to understand future direction of the market and plan NPD strategies with this new report...

This new report will enable you to...

• Predict future market growth levels using this report's analysis of epidemiology data on cardiovascular disease and obesity in the 7 major markets (France, Germany, Italy, Spain, UK, the US and Japan).
• Understand the key trends in the confectionery market that have impacted marketing and NPD as well as confectionery sales potential, including EU health claims regulation and nutritional labeling.
• Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 3,000 healthy product launches across the confectionery sector between 2004 and 2007. Detailed analysis of the top 20 product tags/descriptions and top 20 flavors over past 4 years. Comparison with the overall confectionery market to identify overlaps and potential new lines.
• Quantify new and emerging opportunities using current and forecasted sales data on diet and functional confectionery and sports and energy bars in the US and Europe to 2011.

Your questions answered...

• Which healthy confectionery sector offers the the highest value sales potential in Europe and the US to 2011?
• What are the major consumer trends influencing new product development?
• What are the major industry drivers pushing growth in healthy confectionery?
• Are there similarities between the types of flavors and product tags in the overall confectionery market versus the healthy confectionery sector?
• Which product trends have made the biggest impact on NPD over the past 4 years?

Some key findings from this report...

• The healthy image associated with dark chocolate is contributing to growth in chocolate’s market value, but it is worth noting that the growth rate (CAGR of 2.3% in Europe and 3.8% in the US) will be lower than expected in other highly innovative confectionery categories, including gum and cereal bars.
• The Spanish functional confectionery market has noted the strongest value increase in Europe from $51m in 2001 to $227m in 2011 (just behind the UK). Functional confectionery is attracting more attention than diet variants in Spain.
• Of all chewing gum products launched in 2007, 50.9% claimed to be healthy in some way. This increased from 38.5% in 2004.
• Overall, 23.9% of new healthy confectionery products carried a ‘no sugar’ label in 2007. 9.1% of healthy confectionery products claimed to be natural.

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