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Online Travel in Canada

Published by: Jupiter Research Corporation

Published: Feb. 7, 2008


Table of Contents


Online travel research and booking is growing in Canada, where user-generated content (UGC) is a resource used by a significant number of travelers.

Key Question - To what extent have the booking patterns of travelers in Canada shifted toward the online channel in the past three years?
Key Question - What resources are online travel researchers in Canada using to conduct their travel research?
Key Question - How do online travelers in Canada employ UGC differently than do their US counterparts?

Abstract

Online travel research and booking is growing in Canada, where user-generated content (UGC) is a resource used by a significant number of travelers.

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