Political Communication

Published by: Jupiter Research Corporation

Published: Feb. 25, 2008

Table of Contents

The 2008 presidential primary season is now in full swing, and later in the year, the parties' chosen candidates will face off for the presidency. Online media are key elements in all the presidential campaigns, but everyone is still trying to understand how to use them.

Key Question - Where are voters getting their information about the presidential campaign?
Key Question - How do traditional and online media compare as sources of campaign information?
Key Question - What actions are voters taking to support their favorite candidates online?

Abstract

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