Travel Widgets

Published by: Jupiter Research Corporation

Published: Mar. 7, 2008

Table of Contents

As online consumers' use of widgets grows, travel social marketers should consider experimenting with travel applications on social networking Web sites.

Key Question - What types of information are social network members sharing via the Internet?
Key Question - Which demographics find widgets most appealing, and how frequently do the members of these groups travel?
Key Question - What are the potential benefits of distributing widgets in the online travel industry?

Abstract

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