Practical Analytics

Published by: Jupiter Research Corporation

Published: Mar. 11, 2008

Table of Contents

Site operators have options for measuring online initiatives ranging from enterprise analytics solutions to analytics tools embedded within applications. Data reconciliation is often unfeasible and frequently fuels incorrect assumptions and misguided strategies.

Key Question - What type of Web analytics tool will become most prevalent during the next 12 months?
Key Question - Which factors could motivate site operators to use conflicting analytics tools?
Key Question - How can site operators leverage best practices and maintain consistency of reporting?

Abstract

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