Key Opinion Leader Mapping. Breast Cancer: USA Landscape Analysis. Special Focus on KOLs of Tomorrow.

Published by: FAS research

Published: Jun. 5, 2008 - 68 Pages

Table of Contents

I. Introduction

II. A Network based Approach to KOL Management

i. Activating Networks: Pharma Market Needs & Drivers

III. Overall KOL Landscape Description of the US Breast Cancer Market

i. Starting Points

ii. Overview Mapping - Network Visualization

iii. Description of Key Landscape Characteristics

IV. KOL Affinity Cluster Analysis

i. Effective Targeting of KOLs by Affinity Cluster

ii. KOL Cluster Analysis - Network Visualization

iii. Description and Close-Ups of MD Cluster Details

iv. Most Influential KOL per Cluster - MD Cluster Allocation

V. Key Actor Analysis and KOL Segmentation

i. KOL Peer Influence Values

1 Activity - Doctors, who reach more peers.

2 Critical Mass - Doctors, who convert more others.

3 Bridging Capital - Doctors, who translate and innovate better.

4 Network Values Interpretation - Whom to use best and for what?

ii. KOL Overall Influence Ranking - Top 25 Doctors

iii. KOL Segmentation - KOL Prioritization

1 Sectoral Hub Leads - Use for Peer Conversion (Vertical Influence)

2 Horizontal Leads - Use for Market Entry (Horizontal Influence)

3 Global Hub Leads - Use for Advocacy (Vertical & Horizontal Influence)

iv. KOL Segmentation - Network Visualization

v. KOL Segmentation - Detailed Network Environment and Role of each MD

vi. Most Influential KOL Ranking for each Role/Segment

VI. Key Opinion Leaders of Tomorrow and Rising KOLs

i. The Predictive Power of Dynamic Network Analysis

ii. Successful Career Profile Characteristics

1 Robust and Highly Influential KOLs

2 Rising KOLs and KOLs of Tomorrow

3 KOL Prioritization

iii. Rising KOL - Network Visualization

iv. Detailed Network Environment Maps of Rising KOLs and Robust Highly Influentials

v. Ranking: The best Rising KOLs & Stable Highly Influential KOLs

VII. Underlying Methodology - Social Network Analysis (SNA)

i. The Application of SNA in the Pharmaceutical Industry

ii. Social Network Analysis: History and Innovation

VIII. About the Underlying KOL Report

i. Corner Stones

ii. Potential Next Steps in Successful KOL Management

IX. About FAS.research

X. Appendix - Further Charts & Rankings

i. KOL Affinity Cluster Analysis - KOL Cluster Allocation

ii. Key Actor Analysis - KOL Overall Influence Ranking - Top 100

iii. Key Actor Analysis - KOL Ranking per Segment - Top 50

iv. Rising KOL/ KOL of Tomorrow Ranking - All

v. Robust Highly Influential KOL Ranking - All

Abstract

• Overview of the current and future Key Opinion Leader Landscape (M.D.s as well as hospitals) in the US breast cancer market
• Actionable Segmentation of Key Opinion Leaders for particular roles like: Who are the best for peer conversion, who are the best for market entry and who are the best for advocacy; as well as particular potential tasks, such as advisory board members, consultants, investigators, education, etc.
• Identification of KOLs of Tomorrow (Rising and Sinking Stars) based on dynamic network analysis.
• Detailed as well as 10,000 foot Strategy Maps (Network Visualizations) of doctor-to-doctor network relations and the clusters they form around proposed or opposed therapies.

• Invest into the right KOLs for advisory boards, expert speakers, consulting engagements, investigation sites etc..
• Shorten your lead time and precisely deploy limited resources for maximum Key Account Management impact.
• Foster trust with influencers and KOLs of tomorrow. They are more accessible, more open to innovation and require less investment.
• Evidence validates Experience. While a large part of the report will validate your market experience, our sophisticated algorithms and understanding of the market will provide an objective edge on the covert market dynamics. Information you can’t afford, to not have.
• Understand and cultivate doctor’s chains of influence (direct and indirect peer pressure). It will help you to optimize the impact of business intelligence and product advocacy. And it will help you to launch successfully and quickly build a critical mass of product supporters.
• As a complimentary add on to the report we offer two hours of personal consulting on how to best put this knowledge into action and increase the ROI on your KOL Management.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.