|
Published by: National Survey Network
Published: Mar. 1, 2008 - 88 Pages
Table of Contents
- I. Objectives.
- II. Methodology
- III. Executive Summary
- IV. Detailed Findings
- a. American Home Leisure Activities - Hiving At Home
- 1. Most Popular Home Leisure Activities
- a. Household Penetration In The Past Year
- 2. Watching TV
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 3. Surfing The Internet
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 4. Playing Or Listening To Music
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 5. Book Reading
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Change In Reading Versus Year Ago
- e. Most Popular Topics Read
- 6. Watching A DVD, Video Or Pay-Per-View/On Demand Movie
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 7. Cooking Or Baking
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- 8. Dog Ownership
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Household Penetration of Dog Acquisition In The Past Year
- e. Household Penetration of First-Time Dog Ownership In The Past Year
- f. Household Penetration of Dog Training In The Past Year
- g. Frequency of Playing With Household Dog
- 9. Home Improvement & Repair
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Household Penetration By Residence Type
- e. Change In Completion Of Home Improvement & Repair Versus Year Ago
- f. Average Annual Number of Home Improvement Projects or Repairs
- g. Most Popular Household Room To Improve Or Repair
- h. Most Popular Types of Home Improvement Projects Or Repairs
- 10. Entertaining
- a. Household Penetration, Gender & Child Status
- b. Age
- c. Income
- d. Household Penetration In the Past Year of Entertaining 12+ Guests, 6+ Non-Family
- e. Household Penetration In The Past Year of Attending A Neighborhood Block Party
- f. Household Penetration In The Past Year of Cooking A Romantic Dinner For Two
- g. Most Popular Types of Parties or Get-Togethers
- 11. Second Home Ownership
- a. Household Penetration
- 12. Class Or Seminar Enrollment To Learn A New Skill
- a. Household Penetration In The Past Year
- b. Most Popular Class Or Seminar Topics
- b. American Away From Home Leisure Activities - Hiving Away From Home
- 1. Dining Out To Spend Time With Family & Friends
- a. Household Penetration In The Past Month
- b. Frequency of Going Out To Dinner
- 2. Shopping To Spend Time With Family & Friends
- a. Household Penetration In the Past Month
- b. Frequency of Shopping
- 3. Vacation To Spend Time With Family & Friends
- a. Household Penetration In The Past Year
- 4. Bowling To Spend Time With Family & Friends
- a. Household Penetration In The Past Month
- b. Frequency of Bowling
V. Appendix
a. Questionnaire
AbstractMan has always needed and thrived on the warmth of personal connection. Throughout the evolution of mankind, this desire for connection, as reflected in emotional and real
ties to home, family and friends, has set human beings apart from all other organisms. Personal connection, “homing” or most commonly known today as “hiving” has driven
man to excel and prosper over all other species in communication, teamwork and problem-solving.
People are driven to hive to share quality experiences with the people one cares most
about, whether it is spending time at home doing “nothing,” going out to a neighborhood
restaurant, coffee shop or ice cream parlor, attending a ticketed event outside the home or
going on vacation together. Depending on the nature of a given relationship, hiving can be spontaneous or require careful planning to get together with those living across town, the country or the continent.
Crunched for time and forced to be higher-tech, Americans crave hiving time now more
than ever. Consumers are exhausted from too much work and responsibilities and want to start living and enjoying today.
General Growth Properties, Inc.’s National Survey Network has commissioned this study to determine how and where American consumers hive and to profile those who participate in the most popular leisure activities. See our other trend reports on American Purchase Decisions and American Online Purchase Behavior.
Get Full Details About This Report >>
|
