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China Gaming Console and Application 2008-2012 Forecast and AnalysisPublished by: IDC Published: May. 29, 2008 - 28 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Executive Summary Situation Overview Introduction Market Group Overview Global Vendors Sony Nintendo Microsoft Microsoft's Strategy in China Local Vendors iQue Market Dynamics Drivers Online Gaming Impact China Government Efforts Against Piracy and Unofficial Shipments Gaming Population Growth Xbox 360 Launch and Impending PlayStation 3 Launch Inhibitors China Government's Ban on Gaming Consoles Gray Market Full of Pirated Software and Unofficial Shipments Immature Retail Market Unreasonable Pricing Future Outlook Forecast and Assumptions Table: Key Forecast Assumptions for the China Gaming Console Market, 2008-2012 Videogame Hardware Analysis Figure: China Videogame Console Hardware Shipments, 2005?2012 Table: China Videogame Hardware Shipments by Platform, 2005-2012 (000) Videogame Consoles Figure: China Videogame Console Hardware Shipment by Vendor, 2005?2012 Nintendo Microsoft Sony Handheld Consoles Figure: China Handheld Console Hardware Shipment by Vendor, 2005?2012 Videogame Software Analysis Videogame Revenue Analysis Table: China Videogame Hardware Revenue, 2005-2012 (US$M) Table: China Videogame Software Revenue, 2005-2012 (US$M) Market Context Table: China Videogame Hardware Shipments, 2006-2012: Comparison of April 2008 and February 2007 Forecasts (%) Figure: China Videogame Hardware Shipments, 2006?2011: Comparison of April 2008 and February 2007 Forecasts Essential Guidance Actions to Consider Nintendo Sony Microsoft Learn More Related Research Appendix: Survey Details Monthly Spending on Console Gaming Figure: Spending on Console Gaming, 2007 Affordable Prices of Videogame and Handheld Consoles Figure: Affordable Price of Videogame Consoles, 2007 Figure: Affordable Price of Handheld Consoles, 2007 Affordable Prices of Legal Game Software Copies Figure: Affordable Price for Legal Game Software Copies, 2007 Most Anticipated Game Console in the Next Two Years Figure: Most Anticipated Game Console in the Next 2 Years, 2007 Console Online Game's Impact on Purchase of Consoles Figure: Console Online Game's Impact on Purchase of Consoles, 2007 Definitions Synopsis AbstractThis IDC study examines the dynamics of the China gaming console market. It looks at market strategies, drivers, dynamics, the competitive landscape, and vendor profiles. It also included a 2008?2012 forecast. "Before Sony and Microsoft release their PlayStation 3 and Xbox 360 officially in China, they have to set up long-term strategies to build good relationships with the China government and local distributors, plus a suitable market campaign planning. It is a long run for console vendors to transform this potential market into a real profit market," says Bryan Yuan, senior analyst, Vertical Industry and Consulting Team, IDC China. Get Full Details About This Report >> |
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