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Ad-Funded Services: Issues for Broadband Service ProvidersPublished by: IDC Published: May. 30, 2008 - 8 Pages Table of ContentsTable of Contents IDC Opinion In This Study Situation Overview Quantifying the Advertising Market Opportunity Reasons Broadband Operators Should Consider Ad-Based Services ARPUs From Access Declining Figure: Consumer Broadband ARPUs in Western Europe, 2007?2012 Advertising a Natural Fit for Content-Based Services Figure: End-User Spending on Broadband Content, 2007?2012 Operators Have What Advertisers Want Challenges in Providing Ad-Based Services Internal Barriers Protecting Customer Privacy Future Outlook Premium Content Capitalizing on Customer Information at the Network Level Essential Guidance Learn More Related Research Synopsis Abstract"As broadband services have become a commodity in Western Europe, providing ad-funded services is one possibility that providers in the region are investigating for new sources of growth," said Jill Finger Gibson, research director, European Consumer Communications and Multimedia Services. "Providing premium content and capitalizing on the customer information in their networks are the two main business models for ad-based services, but the risk potential and revenue potential of these models vary dramatically." Get Full Details About This Report >> |
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