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Australia Business Demographic Structure and Performance Indicators, 2008

Published by: IDC

Published: May. 29, 2008 - 23 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Figure: Overview of Australian Bureau of Statistics Sources, 2008

Situation Overview

Presentation of the Business Sector in Australia

Figure: Distribution of Businesses in Australia, 2008

Table: Australia Businesses by Employee Size and Vertical Industry, 2008

Figure: Weight of Small and Medium-Sized Businesses in the Economy, 2008

Business Demographics by Business Size

Table: Australia Business Demographics and Economic Indicators by Employee Size, 2008

Figure: Distribution of ICT Spending per Business Size, 2008

Business Demographics by Vertical Industry

Table: Australia Business Demographics and Economic Indicators by Vertical Industry, 2008

Business Demographics by State

Table: Australia Business Demographics and Economic Indicators by State, 2008

Figure: Australia Business Regional Distribution

Detailed Business Demographics by Vertical Industry

Resources Industries

Table: Australia Business Demographics and Economic Indicators in Resources Industries, 2008

Manufacturing

Table: Australia Business Demographics and Economic Indicators in Manufacturing, 2008

Construction

Table: Australia Business Demographics and Economic Indicators in Construction, 2008

Transportation

Table: Australia Business Demographics and Economic Indicators in Transportation, 2008

Telecommunication and Media

Table: Australia Business Demographics and Economic Indicators in Telecommunications and Media, 2008

Utilities

Table: Australia Business Demographics and Economic Indicators in Utilities, 2008

Retail and Wholesale

Table: Australia Business Demographics and Economic Indicators in Retail and Wholesale, 2008

Banking, Finance, and Insurance

Table: Australia Business Demographics and Economic Indicators in Banking, Finance, and Insurance, 2008

Business Services

Table: Australia Business Demographics and Economic Indicators in Business Services, 2008

Education

Table: Australia Business Demographics and Economic Indicators in Education, 2008

Health

Table: Australia Business Demographics and Economic Indicators in Health, 2008

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This IDC study presents business demographics (employees, number of entities), performance indicators (revenue, profit), and total information and communication technology (ICT) spending per business size, vertical industry, and state.

IDC estimates that in February 2008 there were 842,194 businesses in Australia employing 10.626 million persons. Small and medium-sized businesses (SMBs), defined by IDC as employing less than 500 staff, represented 99.8% of businesses and 58% of employees nationwide.

"In such a fragmented space, segmentation strategies are a critical factor of success, and ICT vendors need to define precisely their target markets in terms of business size, vertical industry, and regional segmentation. Vendors should use the data presented in this IDC study to validate their approach of the SMB market," says Jean-Marc Annonier, research manager, IT Spending, IDC Australia.



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