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U.S. Small Business Multiplay Bundled Services 2008-2012 Forecast

Published by: IDC

Published: May. 5, 2008 - 14 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Future Outlook

Forecast and Assumptions

Table: U.S. Small Business Multiplay Bundled Services Subscriptions and Revenue by Company Size and Bundle Type, 2008-2012

Table: Key Forecast Assumptions for the U.S. Small Business Multiplay Bundled Services Market, 2008-2012

Table: U.S. Small Business Multiplay Bundled Services Revenue by Bundle Type, 2008-2012: Companies with 1-9 Employees

Table: U.S. Small Business Multiplay Bundled Services Revenue by Bundle Type, 2008-2012: Companies with 10-99 Employees

Bundled Services Analysis

Figure: Wireless Bundle Subscription Status of U.S. Small Businesses

Figure: Key Reasons for U.S. Small Businesses Not to Switch from Incumbent Bundled Service Provider

Figure: Bundled Services Preferences of U.S. Small Businesses

Channel Preference

Figure: U.S. Small Business Sales Channel Usage: Current Method for Receiving Information Versus Preferred Method for Receiving Information

Essential Guidance

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Related Research

Synopsis

Abstract

This IDC study examines and forecasts the market for small business multiplay bundled communications services in the United States over the five-year period ending in 2012. IDC believes that U.S. service providers will build upon the success they have enjoyed in the delivery of consumer bundled services and increasingly employ a similar strategy to target the extensive small business marketplace with bundled services consisting of voice, broadband, video, and wireless services.

"U.S. small businesses are beginning to opt for bundled services similar to those offered in the consumer market," said Matt Davis, director of IDC's Consumer Multiplay program. "In particular, U.S. cable operators have taken aim at this growth opportunity, and we expect to see an increase in the inclusion of television as an important piece of the bundled services portfolio. The addition of television and wireless to the core services of voice and broadband is expected to help grow the market to $15.9 billion in 2012.



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