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IDC's 2007 U.S. Consumer PC Survey, Part 2Published by: IDC Published: Apr. 17, 2008 - 43 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Respondent Demographic Profile Figure: Respondents by Gender Figure: Respondents by Age Figure: Respondents by Education Level Figure: Respondents by Household Size Figure: Respondents by Household Income Figure: Respondents by Employment Status Executive Summary Situation Overview Key Survey Findings Why, What, Who, and Where Figure: Motivation for Buying a New PC Figure: Expected PC Purchase in the Next 12 Months Figure: Vendor of Next PC Likely to Purchase Figure: Planned Location of Next PC Purchase Why a Desktop? Figure: Reason for Purchasing Desktop Over Notebook Figure: Planned Spending for Next Desktop PC Why a Notebook? Figure: Reason for Purchasing Notebook Over Desktop Figure: Screen Size Preference for Next Notebook PC Figure: Planned Spending for Next Notebook PC Purchase Criteria Figure: Criteria for Future PC Purchase: Configuration Figure: Criteria for Future PC Purchase: High-Level Characteristics Figure: Criteria for Future PC Purchase: Support and Reputation Figure: Household Member for Whom PC Purchase Is Planned Future Outlook Essential Guidance Learn More Related Research Appendix: Consumer PC Survey 2007 Your Household's Usage of PCs Home Connectivity Future PC Purchases About You Synopsis AbstractThis IDC study is the result of IDC's 2007 U.S. Consumer PC Survey. This national survey of 983 U.S. households was conducted online in late 2007 to assess current household usage and future demand for personal computers. This study covers the future outlook results, while the accompanying document, IDC's 2007 U.S. Consumer PC Survey, Part 1 addresses the current usage results. "The consumer market has been more of a key driver in the U.S. PC market than ever before. With the transition to notebooks and lower prices of PCs, many consumers are looking to buy or replace new systems. Consumers are at a point where they have larger storage, application, and multimedia needs. This is causing many consumer refreshes as well as more multi-PC homes. Survey results from almost 1,000 respondents indicate that over 60% plan on purchasing a new PC in the near future; 53% of those are considering notebooks, up from 45% in last year's survey," says Doug Bell, analyst with IDC's Quarterly PC Tracker. Get Full Details About This Report >> |
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