U.S. Online Consumer Behavior Survey Results 2007, Part II: Mobile Internet Usage : Market Research Report

U.S. Online Consumer Behavior Survey Results 2007, Part II: Mobile Internet Usage

Published by: IDC

Published: Apr. 14, 2008 - 31 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Internet Access

Figure: U.S. Residents 15 Years of Age or Older Using Mobile Internet Access

Table: U.S. Residents Using Mobile Internet Access by Gender and Age (% of Respondents)

Figure: U.S. Residents Using Mobile Internet Access by Gender and Age

Table: Type of Mobile Phone Employed to Access the Internet by Gender and Age (% of Respondents)

Figure: Type of Mobile Phone Employed to Access the Internet by Gender and Age

Internet Usage

Table: Mobile Internet Activities by Gender (% of Respondents)

Figure: Top 15 Mobile Internet Activities by Gender

Figure: Other Mobile Internet Activities by Gender

Table: Most Interesting Mobile Internet Topics by Gender (% of Respondents)

Figure: Most Interesting Mobile Internet Topics by Gender

Table: Web Sites Visited in the Last 30 Days by Gender (% of Respondents)

Figure: Top Web Sites Visited in the Last 30 Days by Gender

Table: Manner of Accessing Mobile Web Sites by Gender and Age (% of Respondents)

Figure: Manner of Accessing Mobile Web Sites by Gender and Age

Mobile Email, Instant Messaging, and Social Networking

Table: Web Email Service Used on Mobile Device by Gender (% of Respondents)

Figure: Web Email Service Used on Mobile Device by Gender

Table: Instant Messaging Service Used on Mobile Device by Gender (% of Respondents)

Figure: Instant Messaging Service Used on Mobile Device by Gender

Table: Social Networking Usage on Mobile Device (% of Respondents)

Figure: Social Networking Usage on Mobile Device

mCommerce

Table: mCommerce Usage on Mobile Device

Figure: mCommerce Usage on Mobile Device

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This IDC study reports the findings of IDC's latest online behavior survey. Already, one out of three U.S. Internet users, more than 70 million consumers, also accesses the Internet through a mobile device. This document answers questions such as: What do consumers do on the mobile Internet? How far advanced are mobile video consumption, social networking usage, and mobile commerce? Which portal has the greatest reach?

"Mobile Internet usage will continue to spread among consumers at a rapid pace, opening up exciting new business opportunities," said Karsten Weide, IDC's program director for New Media and Entertainment. "In particular, geoservices such as mapping and driving directions offer the greatest utility to users."

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.