2008 Printer and MFP Preferences in U.S. Small and Medium-Sized Businesses : Market Research Report

2008 Printer and MFP Preferences in U.S. Small and Medium-Sized Businesses

Published by: IDC

Published: Apr. 10, 2008 - 29 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Printer Technology Ownership and Purchase Plans by Company Size

Table: U.S. Small Business Printer Technology Ownership by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business Printer Technology Ownership by Company Size (% of Respondents)

Table: U.S. Small Business Planned Printer Technology Purchases in the Next 12 Months by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business Planned Printer Technology Purchases in the Next 12 Months by Company Size (% of Respondents)

Printer Brand Ownership and Purchase Plans by Company Size

Table: U.S. Small Business Printer Brand Ownership by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business Printer Brand Ownership by Company Size (% of Respondents)

Table: U.S. Small Business Planned Printer Brand Purchases in the Next 12 Months by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business Planned Printer Brand Purchases in the Next 12 Months by Company Size (% of Respondents)

MFP Technology Ownership and Purchase Plans by Company Size

Table: U.S. Small Business MFP Technology Ownership by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business MFP Technology Ownership by Company Size (% of Respondents)

Table: U.S. Small Business Planned MFP Technology Purchases in the Next 12 Months by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business Planned MFP Technology Purchases in the Next 12 Months by Company Size (% of Respondents)

MFP Brand Ownership and Purchase Plans by Company Size

Table: U.S. Small Business MFP Brand Ownership by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business MFP Brand Ownership by Company Size (% of Respondents)

Table: U.S. Small Business Planned MFP Brand Purchases in the Next 12 Months by Company Size (% of Respondents)

Table: U.S. Medium-Sized Business Planned MFP Brand Purchases in the Next 12 Months by Company Size (% of Respondents)

Cluster Analysis

Figure: Illustration of Cluster Analysis

Figure: U.S. SMB Clusters Based on Attitudes Toward Technology

Printer Technology Ownership and Purchase Plans by Cluster

Table: U.S. SMB Printer Technology Ownership by Cluster (% of Respondents)

Table: U.S. SMB Planned Printer Technology Purchases in the Next 12 Months by Cluster (% of Respondents)

Printer Brand Ownership and Purchase Plans by Cluster

Table: U.S. SMB Printer Brand Ownership by Cluster (% of Respondents)

Table: U.S. SMB Planned Printer Brand Purchases in the Next 12 Months by Cluster (% of Respondents)

MFP Technology Ownership and Purchase Plans by Cluster

Table: U.S. SMB MFP Technology Ownership by Cluster (% of Respondents)

Table: U.S. SMB Planned MFP Technology Purchases in the Next 12 Months by Cluster (% of Respondents)

MFP Brand Ownership and Purchase Plans by Cluster

Table: U.S. SMB MFP Brand Ownership by Cluster (% of Respondents)

Table: U.S. SMB Planned MFP Brand Purchases in the Next 12 Months by Cluster (% of Respondents)

Future Outlook

Essential Guidance

Learn More

Related Research

Methodology

Synopsis

Abstract

This IDC study examines small and medium-sized businesses' current printer and MFP brand and technology ownership and preferences for future purchases. Additionally, this study presents some results of IDC's analysis of SMB preferences for printers and MFPs by clusters based on attitudes toward technology investment and implementation. For more details about the results of IDC's cluster analysis of small and medium-sized businesses, see SMB Cluster Analysis: Targeting Key Market Segments Such as SMB 2.0 Firms (IDC #209414, November 2007).

"As printer and MFP ownership approaches saturation, three factors will characterize the SMB segment: the increasing appeal of multifunction devices, the critical role played by replacement and additional machines, and the rapid adoption of more sophisticated color laser and solid ink technology," said Justin Jaffe, IDC senior research analyst, SMB/Home Office. "It is important for vendors hoping to increase their share of this growing market to understand the changing brand and technology preferences for printers and MFPs."

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