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GPS Shifts into Gear in Asia/Pacific (Excluding Japan)

Published by: IDC

Published: Apr. 1, 2008 - 19 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Situation Overview

Understanding the Ecosystem

Figure: Components of a GPS Solution

Figure: Key GPS Industry Players in Asia/Pacific (Excluding Japan)

Core Map Data Providers

PSMA Australia

Sensis (Australia)

AutoNavi (People's Republic of China)

NavInfo (People's Republic of China)

Changdi Wanfang Mapping Technologies (People's Republic of China)

Survey of India

Malsingmaps.com (Malaysia, Singapore)

Tele Atlas

Navteq

Navigation Software

MapKing

NAVFone

SmartNav

Garmin Que

Papago

Devices ? A Story of Growth

Figure: GPS Device Types

Figure: Asia/Pacific (Excluding Japan) Shipments of GPS Devices, 1Q06?4Q07

Holux

Garmin

MiTAC

Shinco

HP

Nokia

Future Outlook

The Overarching Trends of GPS

Consolidation

The Future Is Context

Map Meets Web: The Power of the Community

Threats and Challenges

Ecosystem Squeeze

Uncertain Business Models

Conditions for Pedestrian Location-Based Services

Figure: Importance of Various Features in Mobile Phones

Piracy

Essential Guidance

Actions to Consider

Scale Up

Stay Alive to New Business Models

Engage the Community

Concentrate on Relationships, not Transactions

Learn More

Related Research

Synopsis

Abstract

This IDC study examines the market for GPS devices, focusing on the three key components of the device ecosystem ? the map data providers, navigation software developers, and the hardware sellers. The report also considers the major trends in the area of GPS and location-based services (LBS), as well as the main challenges currently facing GPS companies.

"The demand for GPS is picking up pace in APEJ, benefiting the myriad of local players in the market. For some, though, fortunes in 2007 were down from 2006, as incumbents were squeezed by global entrants and domestic upstarts. The APEJ GPS value chain is thus in a state of flux, and consolidation is likely to occur in the next two years," says Aloysius Choong, research manager, IDC Asia/Pacific.



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