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Mobile Consumer Survey: End-User Preferences and Perception of Mobile Services in the PhilippinesPublished by: IDC Published: Mar. 10, 2008 - 43 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Survey Scope Survey Instrument Interviewing and Administrating the Instrument Respondent Criteria Profile of Sample Figure: Sample Gender Distribution Figure: Sample Age Distribution Figure: Sample Educational Attainment Figure: Sample Occupation Distribution Figure: Sample Personal Monthly Income Distribution Figure: Sample Household Monthly Income Distribution Figure: Sample Geographic Distribution Executive Summary Situation Overview Snapshot of the Mobile Services Market in the Philippines Figure: Philippines Mobile Subscribers, 1H06 and 1H07 Mobile Handset Preferences Figure: Mobile Phone Types Table: Mobile Phone Type by Gender and Age (% of Respondents) Figure: Mobile Phone Brands Figure: Number of Mobile Phones per User Mobile Handset Functions Figure: Mobile Phone Functions Table: Mobile Phone Functions by Gender and Age (% of Respondents) Figure: Interest in Mobile Phone Functions Table: Mobile Phone Functions Interest by Gender and Age (% of Respondents) Figure: Reasons for Lack of Interest in Mobile Phone Functions Mobile Handset Replacements Figure: Mobile Phone Replacement Table: Mobile Phone Replacement (% of Respondents) Factors Considered in Purchasing a New Phone Figure: Mobile Phone Features Table: Mobile Phone Features by Gender and Age (% of Respondents) Mobile Services Usage Mobile Phone Bills Table: Mobile Phone Bill by Gender and Age - Mean (Php) Figure: Mobile Phone Bills Mobile Voice: Who's Calling? Figure: Mobile Voice Services Usage by Gender and Age Table: Mobile Voice Services Usage by Gender and Age (% of Respondents) Figure: Reasons for Not Using Mobile Voice Services Mobile Data Figure: Mobile Data Services Usage Table: Mobile Data Services Usage by Gender and Age (% of Respondents) Figure: Reasons for Lack of Usage of Mobile Voice Services Future Outlook Essential Guidance Definitions General Mobile Education Occupation Learn More Related Research Synopsis AbstractThis IDC study identifies the trends in usage preferences and perception of mobile device and services of urban consumers in the Philippines using the information gathered from IDC's Mobile Consumer Survey conducted in July?August 2007. "In the consumer mobile space, small steps are required before taking giant strides. Market players need to at least make little steps with consumers now before hauling them to the next generation in a persuasive manner," says Karen Rondon, research manager, Communications, IDC Philippines. Get Full Details About This Report >> |
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