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Customer Relationship Management Applications: Industry-Specific Needs, Software Licensing, and Product Innovations in Australia, the PRC, India, and Korea

Published by: IDC

Published: Feb. 20, 2008 - 28 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Qualification and Sample Size

Figure: Survey Population by Country

Figure: Survey Population by Vertical Industries

Figure: Survey Population by Customer Size

Situation Overview

Industry-Specific Applications Preferred

Figure: Deployment of Customer Relationship Management Industry-Specific Applications in the Major Countries

Figure: Key Reasons for Deploying Industry Specific Software in the Major Countries

Figure: Australia Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications

Figure: The People's Republic of China Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications

Figure: India Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications

Figure: Korea Vendors that Best Deliver ? Software Offers Functionality Not Available in Standard Applications

Issues in Software Licensing

Figure: Changes That Are MOST CRITICAL to Software Licensing

Figure: Organizations Currently Running Their Software Through a Software-as-a-Service/On-Demand Delivery Model

Figure: Plan to Run Over the Next 12 Months ? Through a Software-as-a-Service/On-Demand Mode

Software Innovation in Customer Relationship Management

Figure: Importance of Innovation in Software Vendor Selection

Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation

Figure: The People's Republic of China Most Innovative Vendors in Terms of PROCESS Innovation

Figure: India Most Innovative Vendors in Terms of PROCESS Innovation

Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation

Figure: Australia Most Innovative Vendors in Terms of PROCESS Innovation

Figure: The People's Republic of China Most Innovative Vendors in Terms of PROCESS Innovation

Figure: India Most Innovative Vendors in Terms of PROCESS Innovation

Figure: Korea Most Innovative Vendors in Terms of PROCESS Innovation

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This IDC study provides an insight from a recent survey study on IT managers and professionals into software innovation, licensing preference, and industry-specific requirements particularly in customer relationship management (CRM) application in Australia, the People's Republic of China (PRC), India, and Korea. Furthermore, this survey includes the software vendors' mindshare results for product and process innovation for the four major countries.

"Most enterprises are demanding simpler pricing models from vendors and to allow the customers to pay only for the software that they use. The vendors' offering of software as a service (SaaS) is a step towards meeting the customers' needs," says Alan Tong, senior research manager, Asia/Pacific Enterprise Applications Research, IDC Malaysia. ""



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