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SOHO Market Overview 2008: How Similar are Small Businesses With Fewer Than 10 Employees and Home Based Businesses?Published by: IDC Published: Feb. 15, 2008 - 26 Pages Table of ContentsTable of Contents IDC Opinion In This Study Situation Overview SOHO Market Size Figure: Number of U.S. Income-Generating Home Offices and Small Offices, 2007 Table: Number of U.S. Home-Based Businesses and Small Offices, 2007 and 2011 (M) Table: U.S. Small Businesses with Fewer than 10 Employees, 2007 and 2011 (M) Table: U.S. Home-Based Businesses, 2007 and 2011 (M) Demographics Vertical Industry Segments Table: U.S. Small Offices by Industry, 2007 (% of Respondents) Table: U.S. Home-Based Businesses by Industry, 2007 (% of Respondents) Number of Employees Figure: Number of Employees in U.S. Small Offices and Home-Based Businesses, 2007 Table: Number of Employees in U.S. Home-Based Businesses, 2007 (% of Respondents) Wireless Telecommunications Figure: Ownership of Cellular Phones in U.S. Small Offices and Home-Based Businesses, 2007 Table: U.S. Small Office Ownership of Cellular/PCS Phones, 2007 Table: U.S. Home-Based Business Ownership of PCs/PCS Phones, 2007 Table: Number of Cellular/PCS Phones in U.S. Small Offices and Home-Based Businesses, 2007 PC Ownership and Purchase Plans Figure: Ownership of PCs in U.S. Small Offices and Home-Based Businesses, 2007 Figure: Ownership of Notebook PCs in U.S. Small Offices and Home-Based Businesses, 2007 Table: U.S. Small Office PC Ownership, 2007 (% of Respondents) Table: U.S. Home-Based Business PC Ownership, 2007 (% of Respondents) Figure: PC Acquisition Plans in U.S. Small Offices and Home-Based Businesses, 2007 Table: U.S. Home-Based Business PC Ownership, 2007 (% of Respondents) Table: U.S. Small Office PC Acquisition Plans, 2007 (% of Respondents) Table: U.S. Home-Based Business PC Acquisition Plans, 2007 (% of Respondents) Printers and MFPs Table: PC Peripherals in U.S. Small Offices and Home-Based Businesses, 2007 (% of Respondents) Table: PC Peripherals in U.S. Small Offices, 2007 (% of Respondents) Table: PC Peripherals in U.S. Home-Based Businesses, 2007 (% of Respondents) Local Area Networks Figure: LANs in PC-Owning U.S. Small Offices, 2007 Figure: LANs in PC-Owning U.S. Home-Based Businesses, 2007 Figure: LANs in PC-Owning U.S. Small Offices and Home-Based Businesses, 2007 Internet Access, Promotion, and eCommerce Internet Access Use of the Internet for Promotion and eCommerce Figure: Internet Access in PC-Owning U.S. Small Offices, 2007 Figure: Internet Access in PC-Owning U.S. Home-Based Businesses, 2007 Figure: Internet Access in PC-Owning U.S. Small Offices and Home-Based Businesses, 2007 Figure: Online U.S. Small Offices and Home-Based Businesses with Home Pages and Selling Online, 2007 Table: U.S. Small Office Online Sales/Promotion Activity, 2007 (% of Respondents) Table: U.S. Home-Based Business Online Sales/Promotion Activity, 2007 (% of Respondents) Future Outlook Table: U.S. Small Office and Home-Based Business Similarities and Differences in Technology Penetration Rates, 2007 (% of Respondents) Essential Guidance Learn More Methodology SMB Survey Home Office Survey Related Research Synopsis AbstractVery small businesses and home-based businesses are similar in many ways, whether they operate inside or outside the home, and can be viewed as a single market instead of separate and unique segments when crafting advertising messages or distribution strategy. Both segments are interested in advanced technology that can help them grow their businesses. However, limited IT expertise in SOHO firms can pose a challenge to technology providers. There is unlikely to be a formal budgeting process, and in small offices the decision maker is typically the owner/manager, playing a similar role to the head of household in a home office. Vendors need to develop solutions that meet the unique challenges of this market and should craft advertising messages that stress simplicity and ease of use. Get Full Details About This Report >> |
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