Personalized Generics: Leveraging IT Innovation to Enable Improved Generic Drug Outcomes

Published by: IDC

Published: Feb. 4, 2008 - 4 Pages

Table of Contents

Abstract

This Health Industry Insights Perspective provides insights on the anticipated advances in the emerging area of personalization of generic drugs. Interest in this emerging topic is expected to increase, driven by patients with a vested interest in treatment outcomes and enabled by innovations in information technology that are providing data, information, and knowledge of drug selection (including generic drugs) directly to consumers.

The development of personalized health solutions for generic drugs is not going to be driven significantly by the health industry because of the lack of financial incentives or attention-grabbing drug safety issues. As primarily an Internet-age, grassroots initiative, personalization of generics will move forward as increasingly informed consumers personally collect and assess their own medical outcomes data from personal experiences, linked together by IT innovation.

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