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Australia and New Zealand Customer Relationship Management Applications 2007-2011 Forecast and AnalysisPublished by: IDC Published: Feb. 8, 2008 - 26 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Vendor-Level Data Collection IDC Demand-Side Research Market Forecast Methodology The Forecast Process Situation Overview Figure: Australia/New Zealand Customer Relationship Management Revenue by Functional Market, 2006 Figure: Australia Customer Relationship Management Revenue by Company Size, 2005 and 2006 Figure: New Zealand Customer Relationship Management Revenue by Company Size, 2005 and 2006 Trends and Developments Future Outlook Customer Relationship Management Market Drivers Small and Medium-Sized Businesses Software as a Service Customer Service Standardisation/Flexibility Vertical Specialisation Customer Relationship Management Market Inhibitors Skills Shortage Channel Relationships Change Management Initiatives Forecast and Assumptions Customer Relationship Management Market Forecast, 2007?2011 Table: Australia and New Zealand Customer Relationship Management Revenue, 2006-2011 (US$M) Forecast Assumptions Table: Key Forecast Assumptions for the Australia and New Zealand Customer Relationship Management Applications Market, 2007-2011 Market Context Table: Australia and New ZealandCustomer Relationship Management Applications Revenue, 2006-2011: Comparison of April 2007 and October 2007 Forecasts Figure: Australia and New Zealand Customer Relationship Management Revenue Forecast, 2006?2011: Comparison of April 2007 and October 2007 Forecasts Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study presents the latest market forecast and trend observations for the Australia/New Zealand (ANZ) customer relationship management (CRM) market. The study shows that solid growth is set to continue in the CRM space across ANZ. The competitive landscape in the small and medium-sized business (SMB) space is driving much of this. At the end user and customer level, interest in improving the customer experience and efforts to develop deeper application capability has kept CRM at the front of IT spending intentions across all segments. Software as a service (SaaS) delivery of CRM has also been increasing across ANZ with a significant contingent of SMBs attracted to this model. "With the midmarket taking a keen interest in all of the low risk promise of SaaS, and with CRM innovation high on the business agenda at the enterprise, the ANZ CRM market has healthy prospects. When paired with highly valued and active channels, and a general climate of enthusiasm for IT investment in most verticals, both vendors and customers should be relishing their opportunities," says Mark Wheeler, market analyst, Software, IDC ANZ. Get Full Details About This Report >> |
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