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Worldwide On-Demand CRM Applications 2007-2011 Forecast Update and 2006 Vendor Shares: Diverse Strategies Aim to Differentiate in an Increasingly Competitive Landscape

Published by: IDC

Published: Feb. 5, 2008 - 25 Pages


Table of Contents


Table of Contents

IDC Opinion

In This Study

Methodology

Market Definition

Customer Relationship Management Applications

Sales

Marketing

Customer Service

Contact Center

Software on Demand

Situation Overview

The On-Demand CRM Applications Market in 2006

Table: Worldwide On-Demand CRM Applications Revenue by Vendor, 2004-2006 ($M)

Future Outlook

Forecast and Assumptions

Worldwide On-Demand CRM Applications Market Forecast, 2007?2011

Table: Worldwide On-Demand and Total CRM Applications Revenue, 2006-2011 ($M)

Table: Key Forecast Assumptions for the Worldwide On-Demand CRM Applications Market, 2007-2011

Market Context

Table: Worldwide On-Demand CRM Applications Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts ($M)

Figure: Worldwide On-Demand CRM Applications Revenue, 2005?2011: Comparison of December 2006 and December 2007 Forecasts

Figure: Worldwide On-Demand CRM Applications Revenue Growth, 2006?2011: Comparison of December 2006 and December 2007 Forecasts

Table: Key Announcements in 2007 That Highlight Diverse Customer Acquisition Strategies

Figure: Current Software Application License/Delivery Model

Figure: Evaluation of Software Application License/Delivery Models

Essential Guidance

Learn More

Related Research

Methodology

Synopsis

Abstract

This IDC study provides the market sizing and vendor shares for the worldwide on-demand customer relationship management (CRM) applications software market in 2006 and forecast for the 2007?2011 time period. Market trends are provided, along with the future market outlook and guidance to CRM software vendors.

"The on-demand construct currently plays a significant role in the CRM applications market space. Although the delivery model has not become the dominant delivery mechanism, it is forecast to control nearly a quarter of the market by 2011." ? Mary Wardley, research vice president, CRM Applications research.

"Those suppliers evaluating entering the on-demand CRM applications market or offering another application via the software-on-demand delivery model should focus on critical success factors when moving to an on-demand business/delivery model including making clear investments in R&D, sales, and marketing as well as aligning the internal organization to the subscription-based model. Software on demand entails a business transformation in which companies need to prepare," says Erin TenWolde, research manager, Software as a Service.



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