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Mobile Location-Based Services and GPSPublished by: IDC Published: Jan. 17, 2008 - 8 Pages Table of ContentsTable of Contents IDC Opinion In This Insight Situation Overview The Case for Location-Based Services Figure: Nippon Telegraph and Telephone DoCoMo's i-area ? First Iteration The Case for GPS GPS The Case for Cellular Triangulation Figure: Nippon Telegraph and Telephone DoCoMo's i-area ? Second Iteration Future Outlook GPS-Enabled Mobile Phones in Australia Figure: Examples of GPS-Enabled Mobile Handsets Alternatives to GPS Essential guidance AbstractThis IDC Insight examines the establishment of LBS in the mobile and wireless space. This Insight also explores the impact that global positioning technologies, namely GPS, will have on delivering incredibly precise and rich granularity to LBS applications. IDC research has consistently detected an increasing desire by consumer and business users to access location-sensitive, real-time tools to facilitate decision making and imparting convenience. The potential market outcome of coupling a globally accessible positioning system with location-sensitive relevancy will be decided over the next two years. In light of converging chipset and handset advancements, LBS and GPS technologies will mark a turning point in mature mobile markets, such as Australia, Japan, and the United States. Get Full Details About This Report >> |
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