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IDC's 2007 U.S. Consumer TV Survey, Part 2: Future TV Preferences and Purchase TrendsPublished by: IDC Published: Jan. 10, 2008 - 46 Pages Table of ContentsTable of Contents IDC Opinion In This Study Methodology Situation Overview Future TV Purchase Motivators Figure: Likelihood of New TV Purchase Figure: Reason for New TV Purchase, 2006 and 2007 Figure: Motivation for Replacing Primary TV TV Technology Type Preferences Figure: TV Technology Type Preference for the <42in. Size Category Figure: TV Technology Type Preference for the 42in. or Larger Size Category Figure: Future Flat-Panel TV Technology Type Purchasing Preference, 2006 and 2007 TV Technology Type Preference Cross-Tabs Table: Future TV Purchasing Preference by U.S. Region and Technology Type (% of Respondents) Table: Future TV Purchasing Preference by Age and Technology Type (% of Respondents) Table: Future TV Purchasing Preference by Household Income and Technology Type (% of Respondents) Future TV Size Expectations Figure: Future TV Size Preference, 2006 and 2007 Table: Comparison of Current and Planned Future Primary TV Size: 5in. Size Categories (% of Respondents) Table: Comparison of Current and Planned Future Primary TV Size: 10in. Size Categories (% of Respondents) Future TV Cost Expectations Figure: Future TV Purchase Spending Expectations Table: Comparison of Past and Future TV Spending (% of Respondents) Table: Expected Future TV Purchase Spending, 2006 and 2007 (% of Respondents) TV Feature Set and Performance Preferences Figure: Very Important TV Features Figure: Not Important TV Features Figure: Very Important TV Performance Factors Figure: Not Important TV Performance Factors Subjective TV Combo Preferences Figure: TV Feature Combination Preference: Size and Resolution Figure: TV Feature Combination Preference: Brand and Size Figure: Future TV Brand Preference Reseller Preferences Figure: Future TV Reseller Preference Table: Comparison of Current and Future TV Reseller Preference (% of Respondents) Feedback to Vendors and Retailers Figure: Primary Consumer Feedback Topics, 2006 and 2007 Table: Respondent Comments by Category Future Outlook Essential Guidance Learn More Related Research Synopsis AbstractThis IDC study reveals U.S. consumer respondents' feedback on questions regarding their current television usage and preferences. It is the second of two 2007 United States?based consumer TV survey reports; while the first detailed respondent demographics, current TV ownership, and purchase channel preferences, this study provides insights into future consumer TV purchase trends. We also provide a variety of cross-tab analyses such as whether a particular income group will favor a certain TV type and where consumers are expected to shop for their TV. "U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our 2007 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." ? Eric Haruki, research director for IDC's TV Markets and Technologies program Get Full Details About This Report >> |
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