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The Superstudy of Sports Participation: Lifestyle Segmentation Report (2006-2007)Published by: American Sports Data, Inc. Published: Jun. 1, 2008 - 259 Pages Table of ContentsINTRODUCTION LIFESTYLE SEGMENT DEFINITIONS READING THE TABLES METHODOLOGY CONFIDENTIALITY CLAUSE DIRECTORY: SPORTS PARTICIPATION BY LIFESTYLE DEMOGRAPHICS DIRECTORY: LIFESTYLE DEMOGRAPHICS BY SPORTS PARTICIPATION TABULAR DATA AbstractThe Lifestyle Segmentation Report is a supplement to the Superstudy® -- the definitive annual syndicated tracking study that presents a comprehensive overview of sports participation in the U.S. The Superstudy® is designed to identify and analyze general patterns, trends, and relationships within a full range of over a hundred sports and activities.The present volume augments the main body of research with an analysis of U.S. sports participation by 40 special lifestyle demographics . This analysis goes beyond the usual standard demography provided in Superstudy® volumes I, II and III and offers a richer and more colorful perspective which -- by relating sports participation data to the imagery of commonly-recognized population segments -- bring the data to life. This diverse panorama of the U.S. population endows the activity with a new texture, and provides the reader with a new dimension of analysis. Get Full Details About This Report >> |
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