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Published by: Mintel International Group Ltd.
Published: May. 1, 2008 - 93 Pages
Table of Contents
- Market in Brief
- The future - improving consumer outlook
- Electricals market - held back by price competition
- Specialists’ sales buoyed by new openings
- Consumer preferences
- Report Scope
- Technical notes
- Definitions
- Financial definitions
- Currencies
- Country codes
- Figure 1: Country codes
- VAT
- Figure 2: Europe: Standard VAT rates, 2007
- Broader Market Environment
- Positive factors
- Negative factors
- Population
- Figure 3: Germany: Population trends, 2002-06
- Figure 4: Germany: Population, by age group, 2002, 2006 and 2010
- Consumers remain reluctant to spend
- Figure 5: Germany: Gross domestic product, 1996-2007
- Inflation in check
- Figure 6: Germany: Consumer prices, 1999-2007
- The Market in Context
- Key findings
- Subdued consumer spending
- Figure 7: Germany: Household consumer expenditure, 1999-2007
- Mixed spending trends
- Figure 8: Germany: Consumer spending on selected categories, 2003-07
- Deep deflation hurts the brown/grey goods market…
- Figure 9: Germany: Consumer spending growth brown/grey goods, 2003-07
- …but is much less damaging in white goods
- Figure 10: Germany: Consumer spending growth white goods, 2003-07
- Channels of distribution
- Sector Size and Forecast
- Economic outlook
- Retail sales forecasts
- Figure 11: Germany: Electrical specialists’ sales, 2003-12
- Outlet and enterprise data
- Figure 12: Germany: Number of retail enterprises, 1999, 2000, 2002 and 2005
- Figure 13: Germany: Number of retail outlets, 1999, 2000, and 2005
- The Consumer
- Where people shop
- Key findings
- Figure 14: Germany: Retailers where electrical products purchased in last 12 months, November 2007
- Who buys where
- Figure 15: Germany: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
- Detailed consumer demographics
- Key findings
- Store-based specialists
- Figure 16: Germany: Detailed demographics of electrical shoppers, by specialist retailer, November 2007
- Online and non-specialists
- Figure 17: Germany: Detailed demographics of electrical shoppers, by online and non-specialist retailer, November 2007
- Retail Competitor Analysis
- Key findings
- Leading specialists
- Casualities in Media-Saturn’s wake
- ProMarkt emerges as a winner
- Buying groups also make some progress
- Figure 18: Germany: Leading electrical specialists, 2007
- Market shares
- Figure 19: Germany: Electrical specialists’ market shares, 2006 and 2007
- Conrad
- Figure 20: Conrad: Sales as share of electricals specialists in Europe, 2003-07
- Strategic evaluation
- Background
- Financial performance
- Figure 21: Conrad: Group financial performance, 2002-07
- Store portfolio
- Figure 22: Conrad: Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Operational issues
- e-commerce and home shopping
- EDA
- Strategic evaluation
- Background
- Figure 23: EDA: Members and websites, by country of operation, 2008
- Financial performance
- Figure 24: EDA: Estimated retail sales, 2007
- Store portfolio
- Figure 25: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
- Fascias and identity
- Retail offering
- Market positioning
- Brands
- Product offer
- E-commerce
- ElectronicPartner
- Strategic evaluation
- Background
- Membership structure
- Figure 26: EP: Membership data, 2007
- Financial performance
- Figure 27: ElectronicPartner: Group financial performance, 2003-07
- Store portfolio
- Figure 28: ElectronicPartner: Membership data, 2003-07
- Sales and outlets by country
- Figure 29: ElectronicPartner: Affiliated branded stores and membership by country, 2007/08
- Retail offering
- Product offer
- Operational issues
- e-commerce and home shopping
- Euronics International
- Strategic evaluation
- Background
- Figure 30: Euronics: Members and websites, by country of operation, 2008
- Financial performance
- Figure 31: Euronics International: Sales performance, by country, 2005 and 2006
- Store portfolio
- Figure 32: Euronics International: Outlet and member numbers, 2002-06
- Figure 33: Euronics International: Other outlet data, 2005 and 2006
- Retail offering
- Market positioning and price
- Brands
- Product offer
- Figure 34: Euronics Spain: Sales mix, 2007
- E-commerce
- Expert
- Figure 35: Expert: Estimated sales as share of electricals specialists’ in Europe, 2003-07
- Strategic evaluation
- Background
- Financial performance
- Figure 36: Expert: Estimated sales by country in Europe, 2003-07
- Figure 37: Expert: Estimated sales growth by country in Europe, 2003-07
- Store portfolio
- Figure 38: Expert: Outlet data, 2003-07
- Sales per store
- Figure 39: Expert: Estimated sales per outlet by country in Europe, 2003-07
- Figure 40: Expert: Estimated change in sales per outlet by country in Europe, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
- Media-Saturn
- Figure 41: Media-Saturn: Share of electricals specialists’ sales in Europe, 2003-07
- Strategic evaluation
- Background
- Financial performance
- Figure 42: Media-Saturn: Financial performance, 2003-07
- Sales vs store growth
- Figure 43: Media-Saturn: Sales and store growth, by region, 2003-07
- Store portfolio
- Figure 44: Media-Saturn: Group outlet data, 2003-07
- Figure 45: Media-Saturn: Group outlet numbers, by fascia, 2007
- Figure 46: Media-Saturn: Outlet data, by country, 2003-07
- Figure 47: Media-Saturn: Sales per outlet, by country, 2007
- Retail offering
- Market positioning and customer profile
- Price
- Product offer
- Customer services
- e-commerce
- PC-Spezialist
- Background
- Financial performance
- Figure 48: PC-Spezialist: Estimated sales, 2003-07
- Store portfolio
- Figure 49: PC-Spezialist: Outlet data, 2003-07
- Retail offering
- Market positioning
- Product offer
- e-commerce and home shopping
- ProMarkt (Rewe)
- Background
- Financial performance
- Figure 50: ProMarkt (Rewe): Financial performance, 2003-07
- Store portfolio
- Figure 51: ProMarkt (Rewe): Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands and product offer
- Vobis
- Background
- Financial performance
- Store portfolio
- Figure 52: Vobis: Outlet data, 2004-07
- Retail offering
- Market positioning
- Brands and product offer
- e-commerce and home shopping
AbstractThis report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2007. We have produced Major Profiles of 10 top Electricals retailing groups in Europe. For many countries we also include smaller profiles (31 in total) on other significant players, both domestic and foreign as relevant.
This data in its entirety is contained in the single copy 19-country report, which gives a full overview of Electricals retailing in Europe. Single country reports, including consumer research analysis, are also available for the UK, France, Germany, Spain and Italy.
The focus of the reports is the electricals specialists, because these are the dominant players in the sector.
The electricals sector faces major challenges:
- Competition from non-specialists such as hypermarkets and department stores is driving down prices even further.
- Declining consumer confidence and slow consumer spending growth is/will hit areas of discretionary spending such as electricals hard.
- The Internet has emerged as an important channel of distribution for electricals, it has also had a negative effect upon pricing and is putting the store-based retailers under pressure.
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.
Each market examination includes studies of:
- background economic and demographic data
- market sizes
- regional retailing trends and issues
- market drivers
- consumer expenditure
- consumer trends
- leading pan-European retailers
- domestic retailers
- market forecasts
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