Electrical Retailing - Italy

Published by: Mintel International Group Ltd.

Published: May. 1, 2008 - 117 Pages

Table of Contents

Market in Brief

The future

Market size and performance

The competitive landscape

Consumer research

Report Scope

Technical notes

Definitions

Financial definitions

Currencies

Country codes

Figure 1: Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2007

Broader Market Environment

Positive factors

Negative factors

Population - growing but greying

Figure 3: Italy: Population trends, 2002-06

Figure 4: Italy: Population by age, 2007

Economy

GDP - a short-lived upswing

Figure 5: Italy, GDP, 1996-2007

Consumer spending - purse strings tightening again

Figure 6: Italy: Consumer spending, 1996-2007

Inflation - on the way up?

Figure 7: Italy: Consumer price inflation, 2000-07

The Market in Context

Key findings

Price deflation hampers growth

Figure 8: Italy: Consumer price inflation on electricals products, 2003-07

Electricals weak as spending lacklustre

Figure 9: Italy: Consumer expenditure on electricals, 2003-07

Channels of distribution

Sector Size and Forecast

Economic outlook

Retailers’ prospects

Figure 10: Italy: Retail sales, 2003-12

Figure 11: Italy: Electricals retail as a share of all retail, 2003-12

Recent trends in Italian electricals retail

Enterprise and outlet data

Figure 12: Italy: Electricals retailers, enterprise numbers, 2001-05

The Consumer

Where people shop

Key findings

Media-Saturn in lead

Figure 13: Italy: Retailers where electrical products purchased in last 12 months, November 2007.

Who buys where?

Figure 14: Italy: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007

Detailed consumer demographics

Figure 15: Italy: Detailed demographics of electrical shoppers by specialist retailer, by gender, age and income, November 2007

Retail Competitor Analysis

Key findings

Media-Saturn dominant

Buying groups going strong

DSGi still looking weak

Leading players

Figure 16: Italy: Leading players in the electricals sector, 2007

Market shares and evaluation

Figure 17: Italy: Leading electricals specialists’ market shares, 2007

Appendix

Figure 18: Italy: Store used for electricals shopping, by region, marital status, presence of children, size of household and employment status, November 2007

CDC Computer Discount

Figure 19: CDC Computer Discount: Sales as share of electricals specialists’ sales in Italy, 2003-07

Background

Financial performance

Figure 20: CDC Computer Discount: Group financial performance, 2003-07

Store portfolio

Figure 21: CDC Computer Discount: Outlet data, 2003-07

Retail offering

Market positioning

Figure 22: CDC Computer Discount: Group operations, 2007

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

DSG International

Figure 23: DSG International: Sales as share of electricals specialists’ sales in Europe, 2003-07

Strategic evaluation

In-store and online

Exiting underperforming markets?

Background

Pixmania acquisition expands online presence

BCG strategic review

Financial performance

Latest trading update

Figure 24: DSGi: Interim trading statement, 2007/08

Full-year results

Figure 25: DSG International: Group financial performance, 2002/03-2006/07

Store portfolio

Store data

Figure 26: DSG International: Outlet data, 2002/03-2006/07

Store performance

Figure 27: DSG International: Store performance data, 2002/03-2006/07

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

E-commerce and home shopping

Figure 28: DSGi online sales, 2005/06 and 2006/07

EDA

Strategic evaluation

Background

Figure 29: EDA: Members and websites, by country of operation, 2008

Financial performance

Figure 30: EDA: Estimated retail sales, 2007

Store portfolio

Figure 31: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,

Fascias and identity

Retail offering

Market positioning

Brands

Product offer

E-commerce

ElectronicPartner

Strategic evaluation

Background

Membership structure

Figure 32: EP: Membership data, 2007

Financial performance

Figure 33: ElectronicPartner: Group financial performance, 2003-07

Store portfolio

Figure 34: ElectronicPartner: Membership data, 2003-07

Sales and outlets by country

Figure 35: ElectronicPartner: Affiliated branded stores and membership by country, 2007/08

Retail offering

Product offer

Operational issues

e-commerce and home shopping

Euronics International

Strategic evaluation

Background

Figure 36: Euronics: Members and websites, by country of operation, 2008

Financial performance

Figure 37: Euronics International: Sales performance, by country, 2005 and 2006

Store portfolio

Figure 38: Euronics International: Outlet and member numbers, 2002-06

Figure 39: Euronics International: Other outlet data, 2005 and 2006

Retail offering

Market positioning and price

Brands

Product offer

Figure 40: Euronics Spain: Sales mix, 2007

E-commerce

Expert

Figure 41: Expert: Estimated sales as share of electricals specialists’ in Europe, 2003-07

Strategic evaluation

Background

Financial performance

Figure 42: Expert: Estimated sales by country in Europe, 2003-07

Figure 43: Expert: Estimated sales growth by country in Europe, 2003-07

Store portfolio

Figure 44: Expert: Outlet data, 2003-07

Sales per store

Figure 45: Expert: Estimated sales per outlet by country in Europe, 2003-07

Figure 46: Expert: Estimated change in sales per outlet by country in Europe, 2003-07

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

Fnac (PPR)

Figure 47: Fnac: Sales as share of electricals specialists’ sales in Europe, 2003-07

Figure 48: Fnac: Share of all French electricals and office specialists’ sales, 2003-07

Strategic evaluation

Background

Financial performance

Figure 49: Fnac: Group financial performance, 2003-07

Figure 50: Fnac: International network, percentage of total sales, 2004-07

Store portfolio

Figure 51: Fnac: Outlet data, 2003-07

Figure 52: Fnac: Breakdown of group sales area, 2006-07

Figure 53: Fnac: Expected store openings in 2008

Figure 54: Fnac International, potential for growth (number of stores)

Retail offering

Market positioning

Product offer

Figure 55: Fnac: Market share in France, 2005-07

Figure 56: Fnac: Sales mix, 2007

Surcouf

Fnac Eveil & Jeux

Fnac digitale

Pricing

Advertising and marketing

e-commerce and home shopping

Figure 57: Fnac: Online business activity, 2005-07

Kesa Electricals

Figure 58: Kesa Electricals: Sales as share of electrical retailers in Europe, 2003-07

Figure 59: Kesa Electricals: Sales as share of UK electrical retailers, 2003-07

Figure 60: Kesa Electricals: Sales as share of French electrical retailers, 2003-07

Strategic evaluation

Background

Financial performance

Figure 61: Kesa Electricals: Group financial performance, 2003-07

Store portfolio

Darty:

Figure 62: Kesa Electricals: Outlet data, 2003-07

Retail offering

Market positioning

Brands

Product offer

Advertising and marketing

E-commerce and home shopping

Figure 63: Kesa Electricals: Company websites, 2007

Media-Saturn

Figure 64: Media-Saturn: Share of electricals specialists’ sales in Europe, 2003-07

Strategic evaluation

Background

Financial performance

Figure 65: Media-Saturn: Financial performance, 2003-07

Sales vs store growth

Figure 66: Media-Saturn: Sales and store growth, by region, 2003-07

Store portfolio

Figure 67: Media-Saturn: Group outlet data, 2003-07

Figure 68: Media-Saturn: Group outlet numbers, by fascia, 2007

Figure 69: Media-Saturn: Outlet data, by country, 2003-07

Figure 70: Media-Saturn: Sales per outlet, by country, 2007

Retail offering

Market positioning and customer profile

Price

Product offer

Customer services

e-commerce

Abstract

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2007. We have produced Major Profiles of 10 top Electricals retailing groups in Europe. For many countries we also include smaller profiles (31 in total) on other significant players, both domestic and foreign as relevant.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of Electricals retailing in Europe. Single country reports, including consumer research analysis, are also available for the UK, France, Germany, Spain and Italy.

The focus of the reports is the electricals specialists, because these are the dominant players in the sector.

The electricals sector faces major challenges:

• Competition from non-specialists such as hypermarkets and department stores is driving down prices even further.
• Declining consumer confidence and slow consumer spending growth is/will hit areas of discretionary spending such as electricals hard.
• The Internet has emerged as an important channel of distribution for electricals, it has also had a negative effect upon pricing and is putting the store-based retailers under pressure.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

Each market examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

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