Electrical Retailing - Spain

Published by: Mintel International Group Ltd.

Published: May. 1, 2008 - 123 Pages

Table of Contents

Market in Brief

The future - a weakening picture

Electricals market - starting to slow

Robust sector sales

Sector structure and leading players

Consumer preferences

Report Scope

Technical notes

Definitions

Financial definitions

Currencies

Country codes

Figure 1: Country codes

VAT

Figure 2: Europe: Standard VAT rates, 2007

Broader Market Environment

Positive factors

Negative factors

Growing population…

Figure 3: Spain: Population trends, 2003-07

but ageing too…

Figure 4: Spain: Population projections, by age group, 2007 and 2015

Household numbers growing

Steady economic growth

Figure 5: Spain: Gross domestic product, 1996-2007

Consumer prices

Figure 6: Spain: Consumer prices, 1999-2007

The Market in Context

Key findings

Consumer spending buoyed by booming housing market

Figure 7: Spain: Household consumer expenditure, 1995-2007

Electrical goods performed well

Figure 8: Spain: Consumer spending on selected categories of goods, 2002-06

Deep deflation in brown and grey goods

Figure 9: Spain: Spending growth on audio-visual/photographic/information processing equipment, 2001-05

Figure 10: Spain: Consumer Price Index on select brown/grey goods categories, 2001-06

Home appliances less exposed

Figure 11: Spain: Spending growth on household appliances, 2001-05

Figure 12: Spain: Consumer Price Index on selected white goods categories, 2001-06

Channels of distribution

Sector Size and Forecast

Future

Economic and consumer spending outlook

Retail sales forecasts

Figure 13: Spain: Retail sales, 2003-12

Past

Market drivers and trends

Electrical specialists’ performance

Outlet numbers

Figure 14: Spain: Retailers of electricals goods*, outlet numbers by type, 2003-05

The Consumer

Where people shop

Key findings

Figure 15: Spain: Retailers where electrical products purchased in last 12 months, November 2007

Who buys where

Figure 16: Spain: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007

Detailed consumer demographics

Key findings

Store-based specialists

Figure 17: Spain: Detailed demographics of electrical shoppers by specialist retailer, November 2007

Online and non-specialists

Figure 18: Spain: Detailed demographics of electrical shoppers, by online and non-specialist retailers, November 2007

Retail Competitor Analysis

Key findings

Leading specialists

Fragmented sector

Competitive advantages

Consolidation

Figure 19: Spain: Leading electricals specialists, 2006

Market shares

Figure 20: Spain: Leading electrical specialists’ market share, 2006

Evaluation

Figure 21: Spain: Electrical specialists’ evaluation, 2007

Activa Hogar

Background

Financial performance

Figure 22: Activa Hogar: Sales performance, 2004-06

Store portfolio

Retail offering

Figure 23: Activa Hogar: Sales mix, 2006

Boulanger

Figure 24: Boulanger (France): Sales as share of electricals retailers’ sales in France, 2003-07

Strategic evaluation

Background

Financial performance

Figure 25: Boulanger: Group financial performance, 2003-07

Store portfolio

Figure 26: Boulanger: Outlet data, 2003-07

Boulanger

Electro Dépôt

Retail offering

Market positioning

Brands

Product offer

Advertising and marketing

e-commerce and home shopping

Cedise

Background

Financial performance

Figure 27: Cedise: Group sales performance, 2005-06

Store portfolio

Figure 28: Cedise: Outlet data, 2005-06

Retail offering

Figure 29: Cedise: Sales mix, 2005-06

DSG International

Figure 30: DSG International: Sales as share of electricals specialists’ sales in Europe, 2003-07

Strategic evaluation

In-store and online

Exiting underperforming markets?

Background

Pixmania acquisition expands online presence

BCG strategic review

Financial performance

Latest trading update

Figure 31: DSGi: Interim trading statement, 2007/08

Full-year results

Figure 32: DSG International: Group financial performance, 2002/03-2006/07

Store portfolio

Store data

Figure 33: DSG International: Outlet data, 2002/03-2006/07

Store performance

Figure 34: DSG International: Store performance data, 2002/03-2006/07

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

E-commerce and home shopping

Figure 35: DSGi online sales, 2005/06 and 2006/07

EDA

Strategic evaluation

Background

Figure 36: EDA: Members and websites, by country of operation, 2008

Financial performance

Figure 37: EDA: Estimated retail sales, 2007

Store portfolio

Figure 38: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,

Fascias and identity

Retail offering

Market positioning

Brands

Product offer

E-commerce

Establecimientos Miró

Background

Financial performance

Figure 39: Establecimientos Miró: Sales performance, 2003-07

Store portfolio

Figure 40: Establecimientos Miró: Outlet data, 2003-07

Retail offering

e-commerce

Euronics International

Strategic evaluation

Background

Figure 41: Euronics: Members and websites, by country of operation, 2008

Financial performance

Figure 42: Euronics International: Sales performance, by country, 2005 and 2006

Store portfolio

Figure 43: Euronics International: Outlet and member numbers, 2002-06

Figure 44: Euronics International: Other outlet data, 2005 and 2006

Retail offering

Market positioning and price

Brands

Product offer

Figure 45: Euronics Spain: Sales mix, 2007

E-commerce

Expert

Figure 46: Expert: Estimated sales as share of electricals specialists’ in Europe, 2003-07

Strategic evaluation

Background

Financial performance

Figure 47: Expert: Estimated sales by country in Europe, 2003-07

Figure 48: Expert: Estimated sales growth by country in Europe, 2003-07

Store portfolio

Figure 49: Expert: Outlet data, 2003-07

Sales per store

Figure 50: Expert: Estimated sales per outlet by country in Europe, 2003-07

Figure 51: Expert: Estimated change in sales per outlet by country in Europe, 2003-07

Retail offering

Market positioning

Brands

Product offer

Pricing

Operational issues

Advertising and marketing

e-commerce and home shopping

Fnac (PPR)

Figure 52: Fnac: Sales as share of electricals specialists’ sales in Europe, 2003-07

Figure 53: Fnac: Share of all French electricals and office specialists’ sales, 2003-07

Strategic evaluation

Background

Financial performance

Figure 54: Fnac: Group financial performance, 2003-07

Figure 55: Fnac: International network, percentage of total sales, 2004-07

Store portfolio

Figure 56: Fnac: Outlet data, 2003-07

Figure 57: Fnac: Breakdown of group sales area, 2006-07

Figure 58: Fnac: Expected store openings in 2008

Figure 59: Fnac International, potential for growth (number of stores)

Retail offering

Market positioning

Product offer

Figure 60: Fnac: Market share in France, 2005-07

Figure 61: Fnac: Sales mix, 2007

Surcouf

Fnac Eveil & Jeux

Fnac digitale

Pricing

Advertising and marketing

e-commerce and home shopping

Figure 62: Fnac: Online business activity, 2005-07

Media-Saturn

Figure 63: Media-Saturn: Share of electricals specialists’ sales in Europe, 2003-07

Strategic evaluation

Background

Financial performance

Figure 64: Media-Saturn: Financial performance, 2003-07

Sales vs store growth

Figure 65: Media-Saturn: Sales and store growth, by region, 2003-07

Store portfolio

Figure 66: Media-Saturn: Group outlet data, 2003-07

Figure 67: Media-Saturn: Group outlet numbers, by fascia, 2007

Figure 68: Media-Saturn: Outlet data, by country, 2003-07

Figure 69: Media-Saturn: Sales per outlet, by country, 2007

Retail offering

Market positioning and customer profile

Price

Product offer

Customer services

e-commerce

Prometheus Electronic

Background

Financial performance

Figure 70: Prometheus Electronic: Group sales performance, 2003-06

Store portfolio

Figure 71: Prometheus Electronic: Outlet data, 2003-07

Retail offering

Figure 72: Prometheus Electronic: Sales mix, 2006

e-commerce

Segesa (Cadena Redder)

Background

Financial performance

Figure 73: Segesa (Cadena Redder): Group sales performance, 2003-07

Store portfolio

Figure 74: Segesa (Cadena Redder): Outlet data, 2003-07

Retail offering

Figure 75: Segesa (Redder): Sales mix, 2006

TICNOVA (Data Logic/Sistac)

Background

Financial performance

Figure 76: TICNOVA: Financial performance, 2003-07

Store portfolio

Figure 77: TICNOVA: Outlet data, 2003-07

Retail offering

Urende

Background

Financial performance

Figure 78: Urende: Sales performance, 2003-07

Store portfolio

Figure 79: Urende: Outlet data, 2003-07

Retail offering

Abstract

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2007. We have produced Major Profiles of 10 top Electricals retailing groups in Europe. For many countries we also include smaller profiles (31 in total) on other significant players, both domestic and foreign as relevant.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of Electricals retailing in Europe. Single country reports, including consumer research analysis, are also available for the UK, France, Germany, Spain and Italy.

The focus of the reports is the electricals specialists, because these are the dominant players in the sector.

The electricals sector faces major challenges:

• Competition from non-specialists such as hypermarkets and department stores is driving down prices even further.
• Declining consumer confidence and slow consumer spending growth is/will hit areas of discretionary spending such as electricals hard.
• The Internet has emerged as an important channel of distribution for electricals, it has also had a negative effect upon pricing and is putting the store-based retailers under pressure.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

Each market examination includes studies of:

• background economic and demographic data
• market sizes
• regional retailing trends and issues
• market drivers
• consumer expenditure
• consumer trends
• leading pan-European retailers
• domestic retailers
• market forecasts

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.