Electrical Retailing - Europe : Market Research Report

Electrical Retailing - Europe

Published by: Mintel International Group Ltd.

Published: May. 1, 2008 - 471 Pages

Market in Brief: The future; Spending on electricals; Electricals specialists; Consumer behaviour; Leading retailers
Report Scope: Technical notes; Definitions; Financial definitions; Currencies; Country codes; VAT
European Summary: European market size; Electricals specialists’ sales; Europe - Retail Competitor Analysis; Leading retailers; Consolidation?; Best Buy and The Carphone Warehouse; Media Saturn; Kesa; European market shares; Growth of online; Comparison sites; Review sites; Increasing the inventory; Multi-channel?; The beginning of the end for the electricals specialist?; Falling prices; Store closures; The future; Electricals specialists; Hypermarkets; Online
Europe - Background Data: Overview; The big 5 economies; Wealthiest and poorest markets; Fastest growing markets; Summary tables; Population; GDP; Consumer expenditure; Inflation; All retail sales
Austria: Market in Brief; Sector Size and Forecast; Retail Competitor Analysis; Key points; Recent trends and developments; Media Markt continues to dominate; …with Cosmos trailing second and now in private equity hands; Competitive market leads to casualties; New entrant from Czech Republic keeps the focus on price; Varying degrees of e-commerce development; Market shares; Channels of distribution
Belgium: Market in Brief; Sector Size and Forecast; Retail Competitor Analysis; Key points; Recent trends and developments; Krëfel the most important domestic player; The rise of Media-Saturn; Other international players; Market share; Outlet data; Channels of distribution
Czech Republic: Market in Brief; Sector Size and Forecast; Key points; Household goods retailers’ sales; Electrical retailers sales estimates; Retailer Competitor Analysis; Key points; Recent trends and developments; Foreign investment; Buying groups; Media Saturn; Leading retailers; Electro World; Datart; Market shares; Channels of distribution
Denmark: Market in Brief; Sector Size and Forecast; Key points; Future; Past; Retail Competitor Analysis; Key points; Recent trends and developments; The big get bigger; The small get fitter; Online landscape changing; Consolidation in mobile phones; Market share; Enterprise data; Channels of distribution
Finland: Market in Brief; Sector Size and Forecast; Key points; Outlook; Recent trends; Retail Competitor Analysis; Key points; Recent trends and developments; Market share; Outlet and enterprise data; Channels of distribution
France: Market in Brief; Short-term pain = long-term gain?; High-tech at low prices; Smaller players’ future under threat; Non-specialists heavily involved; Broader market environment; Positive factors; Negative factors; Population; A generally disappointing performance…; Inflation; The Market in Context; Steady spending growth; Competition driving down white goods’ prices…; …but it is even more apparent for brown and grey goods; Loi Chatel; Channels of distribution; Sector Size and Forecast; Future; Past; Economic forecast; Retail sales; Enterprise and outlet data; The Consumer; Where people shop; Key findings; Who buys where; Detailed view of Consumer Demographics:; Retail Competitor Analysis; Key findings; Leading players; Appendix
Germany: Market in Brief; The future - improving consumer outlook; Electricals market - held back by price competition; Specialists’ sales buoyed by new openings; Consumer preferences; Broader Market Environment; Key findings; Positive factors; Negative factors; Population; Consumers remain reluctant to spend; Inflation in check; The Market in Context; Key findings; Subdued consumer spending; Mixed spending trends; Deep deflation hurts the brown/grey goods market…; …but is much less damaging in white goods; Channels of distribution; Sector Size and Forecast; Key findings; Future; Past; Economic outlook; Retail sales forecasts; Outlet and enterprise data; The Consumer; Where people shop; Key findings; Who buys where; Detailed consumer demographics; Key findings; Store-based specialists; Online and non-specialists; Retail Competitor Analysis; Key findings; Leading specialists; Casualities in Media-Saturn’s wake; ProMarkt emerges as a winner; Buying groups also make some progress; Market shares
Greece: Market in Brief; Sector Size and Forecast; Retail Competitor Analysis; Key points; Recent trends and developments; Germanos no longer top; Kotsovolos emerges as number one; Radio Korasidis takeover; Media Markt in the ascent; Going large; Market share; Outlet data; Channels of distribution
Hungary: Market in Brief; Sector Size and Forecast; Retailer Competitor Analysis; Key points; Recent trends and developments; Electrical multiples starting to dominate; Buying groups; Related specialists; Casualties in a tough market; Market shares; Enterprise and outlet data; Channels of distribution
Republic of Ireland: Market in Brief; Sector Size and Forecast; Retail Competitor Analysis; Key points; Recent trends and developments; DSG is the market leader; Power City is the leading domestic chain; DID Electrical expands further; Market share; Outlet and enterprise data; Channels of distribution
Italy: Market in Brief; The future; Market size and performance; The competitive landscape; Consumer research; Broader Market Environment; Positive factors; Negative factors; Population - growing but greying; Economy; GDP - a short-lived upswing; Consumer spending - purse strings tightening again; Inflation - on the way up?; The Market in Context; Key findings; Price deflation hampers growth; Electricals weak as spending lacklustre; Channels of distribution; Sector Size and Forecast; Key findings; Future; Past; Economic outlook; Retailers’ prospects; Recent trends in Italian electricals retail; Enterprise and outlet data; The Consumer; Where people shop; Key findings; Media-Saturn in lead; Who buys where?; Detailed consumer demographics; Retail Competitor Analysis; Key findings; Media-Saturn dominant; Buying groups going strong; DSGi still looking weak; Leading players; Market shares and evaluation; Appendix
The Netherlands: Market in Brief; Sector Size and Forecast; Retail Competitor Analysis; Key points; Recent trends and developments; Media Markt becomes market leader; Vendex completes exit; Mixed fortunes for buying groups; Retailers turn to the Internet; Market shares; Outlet data; Channels of distribution
Norway: Market in Brief; Future; Market size and performance; The competitive landscape; Sector Size and Forecast; Key points; Future; Past; Future; Past; Retail Competitor Analysis; Key points; Recent trends and developments; Buying groups still major players; Niche operators make their mark; Shake-ups in the photographic sector; Market share; Outlet data; Channels of distribution
Poland: Market in Brief; Sector Size and Forecast; Retail Competitor Analysis; Key points; Recent trends and developments; The rise of Media Markt; Other chains expanding; Increasingly crowded telecoms market; Other foreign players; Development of e-commerce; Market share; Outlet data; Channels of distribution
Portugal: Market in Brief; Sector Size and Forecast; Retailer Competitor Analysis; Key points; Recent trends and developments; Multiples starting to dominate; Worten has a commanding lead - but for how long?; The French and Spanish tap into consumer electronics; Media Markt aiming high; Buying groups; Market shares; Enterprise and outlet data; Channels of distribution
Spain: Market in Brief; The future - a weakening picture; Electricals market - starting to slow; Robust sector sales; Sector structure and leading players; Consumer preferences; Broader Market Environment; Key findings; Positive factors; Negative factors; Growing population…; but ageing too…; Household numbers growing; Steady economic growth; Consumer prices; The Market in Context; Key findings; Consumer spending buoyed by booming housing market; Electrical goods performed well; Deep deflation in brown and grey goods; Home appliance less exposed; Channels of distribution; Sector Size and Forecast; Key findings; Future; Past; Future; Economic and consumer spending outlook; Retail sales forecasts; Past; Market drivers and trends; Electrical specialists’ performance; Outlet numbers; The Consumer; Where people shop; Key findings; Who buys where; Detailed consumer demographics; Key findings; Store-based specialists; Online and non-specialists; Retailer Competitor Analysis; Key findings; Leading specialists; Fragmented sector; Competitive advantages; Consolidation; Market shares; Evaluation
Sweden: Market in Brief; Sector Size and Forecast; Key points; Future; Retailer prospects; Recent trends; Retail Competitor Analysis; Key points; Recent trends and developments; Two new major players; Buying groups take tighter control; Image revamps as competition heats up; Consolidation; Market share; Outlet and enterprise data; Channels of distribution
Switzerland: Market in Brief; Sector Size and Forecast; Retail Competitor Analysis; Key points; Recent trends and developments; Acquisition of Fust puts Coop on top; Media-Markt continues expansion; M-Electronics goes online; Consolidation among telecoms specialists; Market share
United Kingdom: Issues in the Market; Main themes; Definitions; Abbreviations; Insights and Opportunities; Market in Brief; Deflationary markets and shortening product lifecycles; Portable technology driving growth; Increasing broadband speeds and penetration; Retail sector forecast; Impact of the Internet on the high street; Online growth fuelled by comparison shopping; Fast Forward Trends; Trend 1: Third Place; What's it about?; What does it mean?; What next?; Trend 2: Shopping Comes alive; What’s it about?; What does it mean?; What next?; Strengths and Weaknesses; Strengths; Weaknesses; Who’s Innovating?; Richer Sounds uses podcasts; There’s no such thing as free parking; Comet launches 28-day home trial; Dixons to become the new Amazon; Free stuff impacting electrical retailers; Internal Market Environment; Key points:; Price deflation; Discounting-driven replacements and upgrades; The eBay effect; Growth in online; Green issues; Development of services; Broader Market Environment; Key points; Crisis? What crisis?; Broadband growth driving interest in new technology; The advantages of broadband; Supermarkets’ ongoing non-food expansion; Packaging of hardware and services; Market in Context; Key points; Electricals market in context; Market Size; Key points; ONS/COICOP Data; Mintel data; Growth categories; Sector Size and Forecast; Key points:; The future; The past; Retail Competitor Analysis; Key points; Leading retailers; The big two; The others; Market share; Retailer Advertising and Promotion; Spending by retailer; The big two; The others; Spending by media; Where They Shop for Electricals; Key points; Where they shop for audio-visual equipment; The specialists; The non-specialists; The Internet; Where people buy household appliances; How People Shop for Electricals; Key points:; The price is still right for the savvy consumer…; …but new technology means that price-transparency is increasing; Who are the main comparison shoppers?; Price versus brand?; How they shop - trend data; Types of shoppers; Brown goods; White goods; Attitudes towards Shopping for Electricals; Key points; Do retailers value service as much as their customers?; Increase frequency of purchase; Or is it all a question of segmentation?; Identifying targets; The groups; Less Confident Surfers (25% of the survey); Who are the Less Confident Surfers?; Service Seekers (21% of the survey); Who are the Service Seekers?; Internet and Store Savvy (19% of the survey); Who are the Internet and Store Savvy?; Price Driven/Apathetic (35% of the survey); Who are the Price Driven/Apathetic; Retailers and their target groups; Audio-visual goods; Household appliances; Appendix - Market Size; Appendix - Where They Shop for Electricals?; Audio-visual goods; Household appliances; Retailer nets; Appendix - How People Shop for Electricals?; How they shop for electricals?; Repertoire analysis; Appendix - Attitudes Towards Shopping for Electricals; Attitudes towards electricals retailing; Typologies; Typology demographics
Activa Hogar: Background; Financial performance; Store portfolio; Retail offering
Arctecho (Verkkokauppa.com): Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
Boulanger: Strategic evaluation; Background; Financial performance; Store portfolio; Boulanger; Electro Dépôt; Retail offering; Market positioning; Brands; Product offer; Advertising and marketing; e-commerce and home shopping
CDC Computer Discount: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
Cedise: Background; Financial performance; Store portfolio; Retail offering
Conrad: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Operational issues; e-commerce and home shopping
Cosmos/Niedermeyer: Background; Financial performance; Store portfolio; Retail offering; e-commerce and home shopping
De Harense Smid: Background; Financial performance; Store portfolio; Retail offering; Market positioning and pricing; e-commerce and home shopping
Dexcom: Background; Financial performance; Store portfolio; Retail offering; Operational issues; e-commerce and home shopping
DSG International: Strategic evaluation; In-store and online; Exiting underperforming markets?; Background; Pixmania acquisition expands online presence; BCG strategic review; Financial performance; Latest trading update; Full-year results; Store portfolio; Store data; Store performance; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; E-commerce and home shopping
EDA: Strategic evaluation; Background; Financial performance; Store portfolio; Fascias and identity; Retail offering; Market positioning; Brands; Product offer; E-commerce
Eldi: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Operational issues
ElectronicPartner: Strategic evaluation; Background; Membership structure; Financial performance; Store portfolio; Sales and outlets by country; Retail offering; Product offer; Operational issues; e-commerce and home shopping
Establecimientos Miró: Background; Financial performance; Store portfolio; Retail offering; e-commerce
Euronics International: Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning and price; Brands; Product offer; E-commerce
Expert: Strategic evaluation; Background; Financial performance; Store portfolio; Sales per store; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
F Group: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce and home shopping
Fnac (PPR): Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Surcouf; Fnac Eveil & Jeux; Fnac digitale; Pricing; Advertising and marketing; e-commerce and home shopping
Hartlauer: Background; Financial performance; Store portfolio; Retail offering; e-commerce and home shopping
Interdiscount and Fust (Coop Schweiz): Strategic evaluation; Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Operational issues; e-commerce and home shopping
The Jessops Group: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Advertising and marketing; e-commerce and home shopping
Kesa Electricals: Strategic evaluation; Background; Financial performance; Store portfolio; Darty:; Retail offering; Market positioning; Brands; Product offer; Advertising and marketing; E-commerce and home shopping
Komplett: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
Krefel: Background; Financial performance; Store portfolio; Retail offering; Market positioning; e-commerce and home shopping
Maplin: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Advertising and marketing; e-commerce and home shopping
Media-Saturn: Strategic evaluation; Background; Financial performance; Sales vs store growth; Store portfolio; Retail offering; Market positioning and customer profile; Price; Product offer; Customer services; e-commerce
Merlin: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce and home shopping
Modelo Continente (Sonae): Background; Financial performance; Store portfolio; Retail offering
Onoff: Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; Pricing; Operational issues; e-commerce and home shopping
PC-Spezialist: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Product offer; e-commerce and home shopping
Plaisio Computers: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; Advertising and marketing; e-commerce and home shopping
Power City: Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; e-commerce and home shopping
ProMarkt (Rewe): Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands and product offer
Prometheus Electronic: Background; Financial performance; Store portfolio; Retail offering; e-commerce
Radio Korasidis: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands; Product offer; Pricing; Operational issues; e-commerce and home shopping
Segesa (Cadena Redder): Background; Financial performance; Store portfolio; Retail offering
Siba: Background; Financial performance; Store portfolio; Retail offering; e-commerce
Spector Photo Group: Background; Financial performance; Store portfolio; Retail offering; Market positioning; e-commerce and home shopping
TICNOVA (Data Logic/Sistac): Background; Financial performance; Store portfolio; Retail offering
Urende: Background; Financial performance; Store portfolio; Retail offering
Vobis: Background; Financial performance; Store portfolio; Retail offering; Market positioning; Brands and product offer; e-commerce and home shopping

Abstract

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2007. We have produced Major Profiles of 10 top Electricals retailing groups in Europe. For many countries we also include smaller profiles (31 in total) on other significant players, both domestic and foreign as relevant.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of Electricals retailing in Europe. Single country reports, including consumer research analysis, are also available for the UK, France, Germany, Spain and Italy.

The focus of the reports is the electricals specialists, because these are the dominant players in the sector.

The electricals sector faces major challenges:

Competition from non-specialists such as hypermarkets and department stores is driving down prices even further.
Declining consumer confidence and slow consumer spending growth is/will hit areas of discretionary spending such as electricals hard.
The Internet has emerged as an important channel of distribution for electricals, it has also had a negative effect upon pricing and is putting the store-based retailers under pressure.

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Electrical Retailing - Europe

Table of Contents

Abstract